Redhanded Adds New Creative Director & Writer To Team

Redhanded Adds New Creative Director & Writer To Team
SHARE
THIS



Stuart Shepherd has returned to Redhanded, rural and regional communications specialists, as its new creative director.

After a two-and-a-half year stint as CD at Noisy Beast, and many years of experience in mainstream agencies, Shepherd is back to work in a category he feels incredibly passionate about saying, “As a country boy, for me it’s about being involved in a category that really matters, one that’s incredibly important to all our lives – no matter where we live.

“The opportunities within the rural and regional markets are extremely exciting, as it becomes more and more mainstream and technology driven. Both personally and professionally I’m passionate about finding innovative ways to help our clients expand and revitalise their offerings, across all markets,” Shepherd said.

Managing director, Jim Gall, and ECD, Paul Hand, Redhanded’s co-founders, said that Shepherd’s return as CD is a critical step in the agency’s next phase of development.

“Stuart understands our business, our clients and the vision for the agency, which is to assist our clients cross the great divide that exists between the city and the country. His appointment complements our expanded specialist offering in rural and regional, following on from former Newspoll Head of Strategy, Lachlan Drummond, who joined the Agency in 2014.”

Redhanded have also recruited Georgie Hanby, another country girl from the dairy region of South Gippsland. With over 20 year’s experience in advertising, Hanby worked on a vast range of categories in major agencies both BTL and ATL, including agribusiness, giving her a solid understanding of the challenges faced by people living and working in rural and regional Australia.

Hanby said of her appointment,“Being part of the evolution of accountable, measurable creative results, enabled by the rise of digital is gratifying – clients want to see evidence of intelligent problem solving, not a pretty picture and a clever headline. I’m thrilled to be working at Redhanded to support their vision for rural and regional businesses and communities.”

Of its two new recruits, Paul Hand said, “Their understanding of content and integrated campaigns bring a complete dimension to our creative offering, as we move into a new era for this agency.”

While With Jim Gall adding, concluding “We now have a powerful management team consisting of senior and experienced personnel in strategy, creative, digital and media.”

Redhanded was acquired by the Clemenger Group in 2013.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]