Wayne Cunningham has joined South Australian video content agency RedBikini as creative director.
Cunningham has two decades of creative communication experience, with roles including creative group head at Hybrid Advertising and Marketing, and owner director of design and communications agency Scend.
RedBikini managing director Justin O’Brien said Cunningham’s appointment reflected an important shift at RedBikini from a video production agency to a content agency.
“Wayne has a track record of exceptional content development and innovative strategy and the team is looking forward to working with him,” O’Brien said.
“RedBikini has evolved into a content agency, which is why we see Wayne’s appointment as creative director and content strategist as so vital.
“Video content is the main game and it’s all we do. Wayne’s wealth of experience will help us deliver creative, watchable content and ideas that win.”
Cunningham said he was excited to be working with an organisation with a long history of film making, advertising and marketing experience, and clients including numerous South Australian government departments and agencies, ANZ Bank, Defence Teaming Centre, Clipsal 500, Chemplus, Homestart Finance, Elders, Treasury Wine Estates, Beachport Liquid Minerals and Terry White Chemists.
He joins a team of award-winning directors and producers at RedBikini offering services in commercials, TV programming, film and web content.