Independent creative content agency Red Engine SCC and programmatic media agency ADMATIC have formalised a partnership to provide programmatic driven content experiences at scale.
The new affiliation is set to see programmatic advertising, now applied to content marketing.
Red Engine SCC’s strength in strategy and video will complement ADMATIC’s capabilities in data driven, programmatic media buying. The new model is set to deliver content experiences that improve consumer engagement and conversion by delivering personalised messaging to targeted audiences at scale.
Red Engine SCC’s role in programmatic focuses on developing a library of content experiences that reflect different audience profiles and needs. Appropriate content experiences can then be delivered in real time to the consumer at the right time and place.
Red Engine SCC and ADMATIC are focused on delivering accountability, transparency, brand safety and view ability.
Using comScore vCE as an independent audience delivery evaluation solution to measure the ‘in target’ reach, and frequency, ADMATIC is committed to 100 per cent accountability, brand safety and viewability, as well as complete transparency around rates and reporting.
Red Engine SCC managing director Julian Townley said: “We are pleased to bring a totally unique offering to the content marketing landscape that adds real value to our clients’ business and to their consumers. ADMATIC have fast built a reputation in market through their strategic capability and commitment to transparency so we look forward to this mutually beneficial relationship.”
ADMATIC CEO Michael Ungerboeck added: “Audiences, and our client’s focus on the individual conversation with their customer, is at the core of everything we do at ADMATIC. We believe this philosophy is strongly echoed by Red Engine SCC whose expertise in creative content and strategy is what excites us the most.”