Digital creative and content marketing specialist Red Engine has hired Jason Westerman as client services director with the agency continuing to experience exponential growth.
Westerman joins Red Engine from The Farm Digital where he was director of planning and content and prior to that general manager at Gorilla Communications working on brands including Samsung, Qatar Airlines, Barnardos, Quilton, ILVE and Proton Cars.
His appointment comes after Telstra engaged the agency earlier this year and its contract with Commonwealth Bank was renewed for an additional two years.
Speaking on Westerman’s appointment, Julian Townley, CEO at Red Engine said: “Jason’s background is exactly what we were looking for as the agency continues to grow and some of Australia’s biggest brands trust us to develop their content marketing. His strategic thinking and creative vision make him an ideal person to lead and deepen our client relationships.
“There is a land grab taking place in content marketing, but Red Engine prides itself on making sure that what we do is part of an overall marketing strategy and not just the churn and burn approach that is adopted by some others in the industry. Jason’s experience ensures our successful approach will continue.”
Westerman added: “Content marketing agencies are springing up all the time, but most fail to offer the strategic and creative capability needed to deliver consistent results for clients. Red Engine’s approach is unique and I’m excited to be on the team.”
Westerman will work across all of Red Engine’s clients including Telstra, Commonwealth Bank, Metcash, Cordell, Masterpet, Jalna and Kimberly-Clark.