Red Agency has been picked as The South Australian Tourism Commission (SATC) exclusive public relations agency.
The move will see Red Agency taking over SATC’s earned media, influencer relations, social strategy and experiential activations.
SATC, the state tourism organisation dedicated to making South Australia the destination of choice for domestic and international travellers, chose Red Agency after a competitive pitch process.
With plans to increase tourism expenditure to $8 billion by 2020, SATC will be undertaking ambitious marketing communications initiatives, alongside Red Agency, to showcase the best that the State has to offer.
Red Agency Sydney executive director Jackie Crossman said: “South Australia is a destination with so much to offer the modern traveller, and we are looking forward to working closely with the SATC team to ensure we grow visibility of the destination in key consumer markets.
“This is a strategic and creative remit that goes beyond traditional media relations and we are incredibly proud to have been awarded such a prestigious contract.”
Brent Hill, executive director of marketing at the SATC, said: “2018 is set to be a huge year for us as we tell deeper, richer stories about why South Australia should be on everyone’s must visit list.
“We look forward to Red Agency working with our team to bring the plans to life while we continue to evolve our PR activities to ensure South Australia continues to get cut through in the noisy and cluttered media environment.”