Red Agency Pick Up Four New Client Wins Across Sydney And Brisbane

Red Agency Pick Up Four New Client Wins Across Sydney And Brisbane
SHARE
THIS



Red Agency has announced a number of major client wins to see out 2016 across its Sydney and Brisbane offices, as the agency continues to increase its national footprint. The wins tops off a extraordinary year for the agency, which has enjoyed considerable and sustained business growth.

Led by Red Agency Principal, Jackie Crossman, and Brisbane Principal, Yasmine Gray, the two offices have been appointed to deliver key nationwide and regional campaigns for some of the biggest brands and companies in Australia. Activity will begin immediately and content will be rolled out throughout 2017.

Vast Furniture and Homewares is one of Australia’s most successful home grown furniture franchises. With 26 stores in locations right around the country, Vast was the pioneer of using recycled timber to develop hand crafted quality furniture and is now considered to be the biggest producer of sustainable furniture products in Australia. With plans to further expand the franchise both nationally and internationally in 2017, Red Agency has been engaged to execute a series of PR activities for Vast well into next year.

“This is an exciting win for Red Agency Brisbane,” said Brisbane principal, Yasmine Gray. “We have very strong experience with franchises, particularly in the Brisbane office, and have helped many to grow exponentially in recent years. Vast has a very clear point of difference, which has helped it to get to where it is today. We will look to help Vast amplify this message in market and will look at a range of creative ways in which people can get to better understand and experience their products.”

In Sydney, the team has been brought on to provide PR and influencer strategy to support Cadbury’s 2017 Easter campaign to drive seasoned ownership for the brand and build anticipation to one of the most joyous occasions of the year. Red Agency will build the connection with Cadbury, Easter and Easter eggs, bringing to life Cadbury’s brand essence of “generosity, playfulness and delivering irrepressible joy”, with the aim of increasing consumers’ brand loyalty, particularly in Cadbury’s family audience heartland.

Red Agency has also been tasked to raise the profile of both Adecco’s general staffing business, as well as its business and IT consulting arm Ajilon. Based in Switzerland, Adecco is Australia’s leading recruitment agency. The global company is home to more than 32,000 employees in over 5,200 offices across 69 countries. A Fortune Global 500 company, Adecco’s services fall into the broad categories of temporary staffing, permanent placement, career transition and talent development, as well as outsourcing and consulting.

The ultimate aim is to reinforce both brands as strategic career partners and business enablers, as well as position executives as go-to opinion leaders within the recruitment, business and IT consulting spaces.

Another addition to Red Agency’s corporate portfolio, Reckon, Australia’s very own cloud accounting software success story, has started working with the PR leader in Sydney.

Matthew Butler, group marketing manager at Reckon, said, “We are thrilled to announce our partnership with Red Agency, and their Village model including Havas Media and Red Social. With their long history of success, and excellent understanding of our market, they are the perfect fit as we continue to expand our existing products, and release future innovations. We have been especially pleased with the effectiveness of their Village model, which has already resulted in great communication and productivity efficiencies. It’s an extremely exciting partnership, and we can’t wait to roll up our sleeves and get to work.”

Red Agency Sydney principal, Jackie Crossman, said, “Red Agency has had an incredible year, and we have so much more to come in 2017. These wins form part our ongoing growth strategy to increase our national capability and expand our corporate and consumer offering, making Red Agency a major national player in the Australian market.”

Red Agency is part of the Havas PR global network of 1,300+ PR practitioners that operates in nearly 50 countries.

Please login with linkedin to comment

creativity

Latest News

oOh!media Acquires Here, There & Everywhere-Owned Adshel For $570M
  • Media

oOh!media Acquires Here, There & Everywhere-Owned Adshel For $570M

oOh!media has acquired Here, There & Everywhere-owned Adshel for $570 million. The move follows a bidding war between oOh!media and APN Outdoor for the outdoor street furniture business. In April, Here, There & Everywhere (HT&E) received a revised offer of $470 million from oOh!media for Adshel, however, HT&E claimed it wasn’t the “most attractive” one […]

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge
  • Advertising

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge

Host/Havas has secured Australia’s first grand prix award at Cannes overnight, taking out the top gong for the direct lions with its work Palau Pledge. The work, which sees all visitors to the tiny island nation have their passport stamped with a pledge to be a good environmental citizen, which they must sign before entering […]

by B&T Magazine

B&T Magazine
Instagram Launches Long-Form Video
  • Technology

Instagram Launches Long-Form Video

Instagram unveils new eye-catching feature. Slicing onions while reading this will also make it eye-watering.

Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]