Red Agency has announced a number of major client wins to see out 2016 across its Sydney and Brisbane offices, as the agency continues to increase its national footprint. The wins tops off a extraordinary year for the agency, which has enjoyed considerable and sustained business growth.
Led by Red Agency Principal, Jackie Crossman, and Brisbane Principal, Yasmine Gray, the two offices have been appointed to deliver key nationwide and regional campaigns for some of the biggest brands and companies in Australia. Activity will begin immediately and content will be rolled out throughout 2017.
Vast Furniture and Homewares is one of Australia’s most successful home grown furniture franchises. With 26 stores in locations right around the country, Vast was the pioneer of using recycled timber to develop hand crafted quality furniture and is now considered to be the biggest producer of sustainable furniture products in Australia. With plans to further expand the franchise both nationally and internationally in 2017, Red Agency has been engaged to execute a series of PR activities for Vast well into next year.
“This is an exciting win for Red Agency Brisbane,” said Brisbane principal, Yasmine Gray. “We have very strong experience with franchises, particularly in the Brisbane office, and have helped many to grow exponentially in recent years. Vast has a very clear point of difference, which has helped it to get to where it is today. We will look to help Vast amplify this message in market and will look at a range of creative ways in which people can get to better understand and experience their products.”
In Sydney, the team has been brought on to provide PR and influencer strategy to support Cadbury’s 2017 Easter campaign to drive seasoned ownership for the brand and build anticipation to one of the most joyous occasions of the year. Red Agency will build the connection with Cadbury, Easter and Easter eggs, bringing to life Cadbury’s brand essence of “generosity, playfulness and delivering irrepressible joy”, with the aim of increasing consumers’ brand loyalty, particularly in Cadbury’s family audience heartland.
Red Agency has also been tasked to raise the profile of both Adecco’s general staffing business, as well as its business and IT consulting arm Ajilon. Based in Switzerland, Adecco is Australia’s leading recruitment agency. The global company is home to more than 32,000 employees in over 5,200 offices across 69 countries. A Fortune Global 500 company, Adecco’s services fall into the broad categories of temporary staffing, permanent placement, career transition and talent development, as well as outsourcing and consulting.
The ultimate aim is to reinforce both brands as strategic career partners and business enablers, as well as position executives as go-to opinion leaders within the recruitment, business and IT consulting spaces.
Another addition to Red Agency’s corporate portfolio, Reckon, Australia’s very own cloud accounting software success story, has started working with the PR leader in Sydney.
Matthew Butler, group marketing manager at Reckon, said, “We are thrilled to announce our partnership with Red Agency, and their Village model including Havas Media and Red Social. With their long history of success, and excellent understanding of our market, they are the perfect fit as we continue to expand our existing products, and release future innovations. We have been especially pleased with the effectiveness of their Village model, which has already resulted in great communication and productivity efficiencies. It’s an extremely exciting partnership, and we can’t wait to roll up our sleeves and get to work.”
Red Agency Sydney principal, Jackie Crossman, said, “Red Agency has had an incredible year, and we have so much more to come in 2017. These wins form part our ongoing growth strategy to increase our national capability and expand our corporate and consumer offering, making Red Agency a major national player in the Australian market.”
Red Agency is part of the Havas PR global network of 1,300+ PR practitioners that operates in nearly 50 countries.