Red Agency has announced a string of significant client wins in its Brisbane office to bolster their consumer lifestyle and technology portfolio, as the agency continues to increase its footprint for its Queensland operation. The wins cap a stellar start to the year for the agency, which has enjoyed considerable and sustained business growth.
Led by Red Agency Brisbane principal Yasmine Gray (pictured), the team has been appointed to deliver major nationwide and international campaigns for some of the biggest and most exciting emerging brands and companies in Australia. Activity will begin immediately and content will be rolled out in the coming months.
The team will be charged with developing a range of fun, creative and bold campaigns for Goodness, a rapidly growing natural beauty brand, part of the Trilogy group. Campaign content will highlight the benefits of chia seed oil and showcase affordable alternatives to caring for your skin.
Pancakes on the Rocks has selected Red Agency to drive the brand’s expansion into Queensland. After enjoying strong growth in New South Wales, the popular pancake restaurant group are now looking to stamp their identity further afield as the business continues to enjoy rapid growth in Australia.
The Brisbane team will manage a range of PR and promotional campaigns to cement its presence across the state.
Red Agency has secured three new technology clients to add to their roster. Leading technology company, NEC Australia has selected the agency to drive greater awareness of its wide range of innovative technology, through thought leadership, experiential and social media activity.
Travel services company Changi Travel has appointed Red Agency after a competitive pitch to promote the company’s new wi-fi travel device. The device is designed to improve internet connectivity for travellers on the move from Brisbane Airport before rolling out in Melbourne and Sydney later this year.
Meanwhile, the team will also manage ANZ PR and social media for Lif3, who have the worldwide rights to a radiation protection device for mobile phones. As part of the remit, Red Agency will support the company’s roll out in the US, Canada and Asia as part of its international expansion.
Gray said, “The Brisbane Red Agency office has really come of age in the last year.
“Business is thriving after repeatedly winning accounts with some of Australia’s biggest brands and I am very proud that we are successfully riding the crest of that wave. The Queensland market is traditionally not an easy one to crack, but the team’s consistent quality work is now paying real dividends.”
Red Agency MD James Wright said, “I’m extremely proud of Yasmine and the Brisbane team, who consistently step up to the plate and deliver smart and strategic responses to briefs. The successive momentum of these wins is due to their long standing hard work and dedication that has made Brisbane a major pillar of Red Agency’s offering.”
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