Red Agency Booms In Growth Thanks To Graymedia Merger

Red Agency Booms In Growth Thanks To Graymedia Merger
SHARE
THIS



PR company Red Agency has seen significant growth in Brisbane since announcing its merger with local Queensland agency Graymedia with some impressive client wins and a subsequent increase in staff.

Red Agency flagged its intention to expand operations in Brisbane in November last year recognising the potential for growth in Queensland and the opportunity to further develop its footprint.

Now less than a year after the merger with Graymedia, the strategy is paying dividend with the agency winning a number of new clients, including Sunny Queen Australia, Australian Skin Clinics, the National Council for Women in Construction Qld/NT (NAWIC), Youth Insearch, Hummingbird House, Tanium and Tech Specialist to name just a few.

“We are very pleased to be working with these significant brands,” said principal at Red Agency Brisbane, Yasmine Gray. “These organisations have exciting plans for the future and our talented team in Brisbane will be supporting them on a national scale providing a range of communications services.”

The former director of Graymedia said that the growth in clients has required the agency to take on new staff in the Brisbane office and there are plans to expand further in the coming months. She added: “We have come together exceptionally well as a team, have been producing some great work and are now starting to reap the rewards. The future is looking very positive for us in Brisbane and I hope to be hiring again in the very near future.”

Red Agency nearly doubled its size and client base in Brisbane as a result of the merger and boasts a client list that includes Jetts gyms, Discount Drug Stores and the Australian Taxi Industry Association.

General manager of Red Agency, Aaron Crowther said there are now plans to focus on expanding specialist areas in Brisbane such as technology, health and franchise.

“Our capabilities in Brisbane have been enhanced by the merger and the market is responding to this coupling of skills. Brisbane is our youngest office but is now certainly coming of age and we have great plans for the future.”

Recent campaigns run by Red Agency Brisbane for new client Sunny Queen include the launch of the first ever augmented reality collectors cards, available now in cartons in supermarkets, and its new business venture, Sunny Queen Meal Solutions, which provides pre-prepared egg meals for the catering industry.

“The work we are doing is both creative and innovative,” said Gray. “We understand the important part we play in helping these businesses reach their goals by delivering consistent and effective communications campaigns. It’s a privilege to work with such brands and we have some exciting plans ahead.”

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]