Red Agency Adds Firepower To Government Practice

Red Agency Adds Firepower To Government Practice
SHARE
THIS



PR, social and experiential firm Red Agency has ramped up its government offering with the appointment of Terri-Helen Gaynor (pictured above, right) as head of government.

The national role will see Gaynor work on integrated campaigns, drawing on the resources of the broader Havas Village family as appropriate.

Gaynor brings to Red Agency extensive experience advising on communications issues and providing strategic counsel to government ministers, boards of directors and CEOs of listed and private companies, as well as government agencies in Australia and across the Asia-Pacific (APAC) region.

She was previously managing director of Reputation for the APAC region, and prior to that, was the APAC president and CEO of Burson-Marsteller.

Red Agency CEO and Havas Creative Group chief operating officer, James Wright, said Gaynor is an outstanding candidate to lead the agency’s government team and grow the practice.

“Red Agency is renowned for developing and executing award-winning campaigns for clients across a wide range of sectors from consumer, business-to-business marketing and technology to corporate and healthcare, and now we are expanding and adding more firepower to our rapidly growing government practice,” he said.

“It’s the right time for us to develop our government offer further with the best quality offering to deliver exceptional value to our clients. As a national appointment, we will be expanding our services to governments across Australia and boosting government relations in our arsenal for consumer and corporate clients.”

Commenting on her new role, Gaynor said she was excited to become part of an internationally-renowned team and expanding its government offering to corporate clients, as well as continuing the work already being done on major government campaigns.

“We will continue to strive to be leaders in this field with our truly integrated approach to planning, analytics and creative in a methodology that delivers total channel engagement from stakeholder engagement, digital and social expertise to mobile, owned, earned and paid media and experiential execution to deliver significant outcomes for government and corporate clients,” she said.

Red Agency’s government experience includes the Federal departments of Agriculture and Water Resources, Communications and the Arts, Education, Finance, Infrastructure and Regional Development, Foreign Affairs and Trade, Health, Industry Innovation and Science, as well as work with various state governments such as NSW and Victoria, and overseas governments such as Malaysia, Hong Kong and Mexico.

Please login with linkedin to comment

Latest News

New Editor For GQ Australia
  • Media

New Editor For GQ Australia

News Corp Australia director of prestige and lifestyle Nick Smith has announced that Michael Christensen has been appointed editor of GQ Australia. With more than 10 years’ publishing experience Christensen has worked with GQ for five years, as managing editor for the past 18 months and prior to that he was chief sub editor. Smith said: “Michael […]

M&C Saatchi Boss Repents Over “I’m Bored Of Diversity” Comment
  • Advertising

M&C Saatchi Boss Repents Over “I’m Bored Of Diversity” Comment

M&C Saatchi’s UK chief creative officer, Justin Tindall, has reneged and called his comments last week, where he said he was bored of adland’s obsession with diversity, wrong. As reported on B&T on Friday, Tindall immediately found himself in hot water after a column he wrote for UK industry site Campaign declared he was “bored of diversity being […]

by B&T Magazine

B&T Magazine
Emirates To Bring Its Luxury In-flight Experience To The Melbourne Cup
  • Campaigns
  • Marketing

Emirates To Bring Its Luxury In-flight Experience To The Melbourne Cup

Emirates’ highly anticipated ‘Birdcage’ marquee at this year’s Melbourne Cup Carnival is set to take guests to new flights of enjoyment, as the airline brings to life its signature First Class and Business Class luxury experience as its latest marquee theme. Emirates will invite guests to journey through the clouds in an on-board cabin-inspired marquee, […]

THINKERBELL Land OMD’s Margie Reid As New Managing Partner
  • Advertising

THINKERBELL Land OMD’s Margie Reid As New Managing Partner

Independent agency THINKERBELL has announced the appointment of Margie Reid to the team as managing partner.  Reid will be joining THINKERBELL on January 8th, following a 11-year stint at media agency OMD, including the last few years as managing director. “I’m pleased to be joining the THINKERBELL team and look forward to practicing a little measured magic […]

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]