Record $893 Million Invested In Local Television

Man with big hair watching television

[url=http://www.istockphoto.com/file_search.php?action=file&lightboxID=6793307][IMG]http://i206.photobucket.com/albums/bb234/cellectus/vetta.jpg[/IMG][/url]
[url=http://www.istockphoto.com/file_search.php?action=file&lightboxID=5276630][IMG]http://i206.photobucket.com/albums/bb234/cellectus/portraitII-1.jpg[/IMG][/url]
SHARE
THIS



A record $893 million was invested in local television production by the Australian subscription television industry in 2015/16, new data has revealed. The total expenditure of $893,107,864 represents a 12.2 per cent increase on last year’s investment of $796 million.

“Australian audiences respond overwhelmingly to local stories told well, which is why the subscription television industry has increased its investment in local production again this year,” Australian Subscription Television & Radio Association CEO, Andrew Maiden, said.

“Our record investment has funded 60,000 hours of first-run Australian productions filmed in every capital city, together with more than 100 regional towns and communities across the country, creating jobs for local people as well as television industry workers.”

Maiden said the sector’s growing budget for local content helped it compete in a crowded global media market, but warned future growth depended on favourable regulatory conditions. The subscription television industry employed 8,339 people on 30 June 2016.

“We’ve grown the television production sector by $900 million and added more than 8000 jobs, even in the face of protected competitors and the arrival of unregulated new streaming services.

“If Canberra takes off the regulatory handbrake by winding back our competitors’ protections and lowering the regulatory burden, we will invest more and create extra jobs,” Maiden added.

Drama represented the fastest growing genre in percentage terms, with a 35 per cent increase on the prior year to levels well ahead of regulated minimums.

Among the industry’s drama productions were Secret City, Wentworth and The Kettering Incident.

Other local genres reporting rapid growth included movies (up 25 per cent), sport (up 14 per cent), news and current affairs (up 11 per cent), and general entertainment and lifestyle (also up 11 per cent).

More than 30,000 hours of Australian content was exported to overseas markets. The data, audited by professional services firm PwC, also revealed the subscription television sector broadcast 242,000 hours of Australian content, 60,000 of which was premiere content never broadcast before.

Please login with linkedin to comment

MasterChef Australia

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]