Realestate.com.au Unveils New Lifestyle Content Hub

Realestate.com.au Unveils New Lifestyle Content Hub
SHARE
THIS



For more than 20 years, realestate.com.au has helped Aussies find a house, but in 2017 it’s about helping them create a home.

‘Lifestyle’ is a brand-new content experience realestate.com.au, giving Australians the power to turn their property into the living space they’ve always dreamed of.

With over 30 per cent of Aussie property owners identifying themselves as property improvers interested in renovating and decorating, realestate.com.au/Lifestyle will deliver market-leading content to give people personal insights and inspiration about creating and styling a home.

Australians want to know how they can bring the inspiration they get from beautiful property shots to life in a way that suits their taste and budget. With realestate.com.au/Lifestyle, Australians will have access to aspirational content that helps them take action in an accessible and attainable way.

Lifestyle on realestate.com.au launches with over 720 informative and engaging articles, as well as six original video series created for home lifestyle lovers, including The Converted (a unique look into amazing property conversions) and Green Space (helping people make the most of their garden).

More than 200 pieces of new video content will be released across the next three months alongside more than 100 new bespoke articles a month. This content will be brought to life by an in-house content team, expert contributors and well-known lifestyle faces.

As part of Lifestyle, realestate.com.au has also launched new social media channels for the content hub on Facebook and Instagram.

With the latest reno trends and celebrity homes, right through to clearing the clutter or finding the ultimate sanctuary for your pooch, Lifestyle has all the insights, information and inspiration you need to create your forever home or your perfect space for right now.

Elizabeth Minogue, executive manager of media and marketing at realestate.com.au, said: “realestate.com.au has always been the best destination to help you find a house, but we have an important role to play in helping Australians create a home.

“We know that Australians are property obsessed, and decisions about property are some of the most important life choices we’ll ever make – they’re decisions we live with everyday, and reflect who we are and how we live our lives. Lifestyle on realestate.com.au will help Australians create a home to be proud of.

“With Lifestyle, we want to be there for all of life’s moments – from buying, renting and selling, to decorating your space and making it a place to live and to really love.”

This dedicated Lifestyle space follows the move of all digital property content from News Corp Australia’s major metro, regional and community publications now living at realestate.com.au/news.

To coincide with the launch of Lifestyle, realestate.com.au has also introduced an extension of its marketing campaign, positioning the brand as more than just a destination for property seekers.

The new-look campaign focuses on the entire property journey, highlighting that realestate.com.au extends well beyond for sale and rent listings, and into property inspiration and insights.

“Australians know and trust realestate.com.au to help them find their next house and the extension of our current campaign positions us as being there for all of life’s moments, at every stage of the property journey,” Minogue said.

realestate.com.au Lifestyle web series:

  • The Converted (a unique look into Australia’s most amazing property conversions)
  • Off-Leash (a fun look at Australia’s suburbs through the residents of their dog parks)
  • Three Birds Renovations (the trio migrate from flipping houses to building forever homes)
  • Green Space (helping every Australian make the most of their garden)
  • Behind Design (discover great Australian designers and the journey behind their craft)
  • In My Place (step inside the homes of creative people as they reveal their personal style)

realestate.com.au Lifestyle experts:

  • Three Birds Renovations (interior styling and renovating)
  • Shannon and Simon Vos (renovating and indoor style)
  • Dean Ipaviz (DIY sustainability)
  • Yasmine Ghoniem (architecture and indoor style)
  • Peter Walsh (organising and cleaning)
  • Chelsea Thomas (bargain hunter)

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Brand Safety “Considerably More Complex” Than The Industry Thinks: Inskin Media GM
  • Advertising
  • Marketing
  • Media

Brand Safety “Considerably More Complex” Than The Industry Thinks: Inskin Media GM

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, according to a new study, which suggests some concerns around brand safety may be misunderstood. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious […]

Nova’s ‘Kate, Tim & Marty’ Show Goes Regional
  • Media

Nova’s ‘Kate, Tim & Marty’ Show Goes Regional

Nova has announced that its Kate, Tim & Marty drive show will expand its reach beyond the metropolitan market to be syndicated across 48 regional stations from today. Kate Ritchie, Tim Blackwell and Marty Sheargold, who won the Best On-Air Team (Metro FM) trophy for the second year running at the 2017 Australian Commercial Radio […]

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne
  • Campaigns

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne

Apia takes a look at the real-life, relatable moments over 50s experience with its new campaign via DDB Group Melbourne. For 30 years Apia has been designing products and services for Australians over 50. This new Home Insurance, Health Insurance and Multi-Policy Discounts campaign aims to speak to people in a way that’s refreshing, relatable […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]