Roy, EMMA and the ABCs

Roy, EMMA and the ABCs
SHARE
THIS



Numbers. Numbers. Numbers. This week we have been smothered in the bloody things as the latest EMMA and Roy Morgan readership figures and the Audit Bureau of Circulation (ABC) data dropped.

Here at B&T, we know you’re busy. So we’ve sifted though the information for you. Here’s everything you need to know. In less than five minutes. Go on, time it.

Firstly, readership looks to be up whether you ask EMMA or Roy, while the latest ABCs show a falls in circulation for print titles.

Mumbrella took a close look at the first EMMA year on year data and found that all but four of the 46 titles in the readership survey reported an increase in readers per copy.

AdNews reported the Northern Territory News as the fastest growing masthead in readership over the past year.

According to Roy Morgan, The Sydney Morning Herald is blasting everyone else out of the water. And over in magazine land, Pacific Magazine’s Better Homes and Gardens nabbed the highest reported readership of the glossies, with Bauer Media’s Australian Women’s Weekly coming in close second.

Mumbrella also reported the EMMA data wasn’t being used by most in the media land, with one agency CEO questioning how EMMA was going to become a credible data source.

As for circulation, newspapers and magazines saw a dive in numbers including Sydney’s The Sunday Telegraph which is a first for the title.

Got your eye on a certain masthead? We’ve done the leg work for you and gathering all the stats for each title with these handy score cards. Click on the name below to take you to the numbers:

NEWSPAPER AND MAGAZINE BRANDS

The Sydney Morning Herald
The Age
The AFR
The Australian
The Daily Telegraph
The Australian Women’s Weekly
Cleo
Cosmopolitan
NW
OK!
Zoo Weekly
Better Homes and Gardens
Marie Claire
Vogue

The Sydney Morning Herald: Monday to Friday

ABCs
Period ending June 2014 This time last year % Change YoY
Print 121,876 141,699 -14%
Digital 127,334 43,191 194.8%
Total Masthead 213,054 164,288 29.7%
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 755,000 814,000 -7.2%
Total Monthly Readership 5,405,000 4,543,000 19%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print (average issue readership) 534,000 562,000 -5%
Total Readership 3,392,000 3,155,000 7.5%

The Age: Monday to Friday

ABCs
Period ending June 2014 This time last year % Change YoY
Print 113,289 142,050 -20.2%
Digital 128,196 47,951 167.3%
Total Masthead 201,858 168,409 19.9%
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 738,000 753,000 -2%
Total Monthly Readership 3,414,000 3,308,000 3.2%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 535,000 539,000 0.7%
Total Readership 2,461,000 2,380,000 3.4%

The Australian Financial Review: Monday to Friday

ABCs
Period ending June 2014 This time last year % Change YoY
Print 61,216 66,220 -7.6%
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 308,000 312,000 -1.3%
Total Monthly Readership 1,387,000 1,350,000 2.7%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 220,000 236,000 -6.8%
Total Readership 735,000 658,000 11.7%

The Australian: Monday to Friday

ABCs
Period ending June 2014 This time last year % Change YoY
Print 109,902 116,655 -5.8%
Digital 64,821 51,213 26.6%
Total Masthead 169,929 164,439 3.3%
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 524,000 540,000 -3%
Total Monthly 3,264,000 3,172,000 2.9%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 354,000 367,000 -3.5%
Total Readership 1,796,000 1,822,000 -1.4%

The Daily Telegraph: Monday to Friday

ABCs
Period ending June 2014 This time last year % Change
Print 280,731 310,724 -9.7%
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 1,191,000 1,173,000 1.5%
Total Monthly Readership 4,367,000 4,031,000 8.3%
Roy Morgan
Period Ending June 2014 Period Ending June 2013
Print Readership 690,000 759,000 -9.1%
Total Readership 2,520,000 2,451,000 2.8%

The Australian Women’s Weekly

ABCs
Period ending June 2014 This time last year % Change YoY
Print 442,149 459,175 -3.7%
Digital 8,554 9,168 -6.7%
Total Masthead 450,703 468,343 -3.8%
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 2,330,000 2,290,000 1.75%
Total Monthly Readership 2,691,000 2,945,000 -8.6%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 1,800,000 1,776,000 1.35%
Total Readership 2,248,000 2,316,000 -2.9%

Cleo

ABCs
Period ending June 2014 This time last year % Change YoY
Print 53,221 76,163 -30.1%
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 280,000 353,000 -20.7%
Total Monthly Readership N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 182,000 275,000 -33.8%
Total Readership 297,000 406,000 – 26.8%

Cosmopolitan

ABCs
Period ending June 2014 This time last year % Change YoY
Print 90,520 98,294 -7.9%
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 469,000 490,000 -4.3%
Total Monthly Readership N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 355,000 407,000 -12.77%
Total Readership 501,000 522,000 -4.0%

NW

ABCs
Period ending June 2014 This time last year % Change YoY
Print 80,030 95,237 -16.0%
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 474,000 498,000 -4.8%
Total N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 232,000 192,000 -17.2%
Total N/A N/A N/A

OK!

ABCs
Period ending June 2014 This time last year % Change YoY
Print 72,012 83,195 – 13.4
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 547,000 535,000 2.2%
Total Monthly Readership N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 284,000 335,000 -15.2
Total N/A N/A N/A

Zoo Weekly

ABCs
Period ending June 2014 This time last year % Change YoY
Print 31,084 46,871 -33.7%
Digital 987,000 781,000 26.4%
Total Masthead 32,071 47,652 -32.7%
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 485,000 472,000 2.8%
Total N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 210,000 262,000 -19.8
Total N/A N/A N/A

Better Homes and Gardens

ABCs
Period ending June 2014 This time last year % Change YoY
Print 342,745 362,150 -5.4%
Digital 880,000 N/A N/A
Total Masthead 343,625 N/A N/A
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 2,564,000 2,313,000 10.9%
Total Monthly 2,852,000 2,553,000 11.7%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 1,819,000 1,763,000 3.17%
Total Readership 2,033,000 2,007,000 1.3%

Marie Claire

ABCs
Period ending June 2014 This time last year % Change YoY
Print 84,612 90,092 -6.1%
Digital 1,309 N/A N/A
Total Masthead 85,921 N/A N/A
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 529,000 516,000 2.52%
Total Monthly Readership 689,000 615,000 12%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 428,000 430,000 -0.46%
Total Readership 554,000 505,000 9.7%

Vogue

ABCs
Period ending June 2014 This time last year % Change YoY
Print 50,325 51,305 -1.9%
Digital 1,808 N/A N/A
Total Masthead 52,133 N/A N/A
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 457,000 441,000 3.62%
Total Monthly Readership N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 316,000 332,000 -4.82%
Total Readership 712,000 709,000 0.4%

Latest News

Women In Media Profile: Kirsty Bloore
  • Media

Women In Media Profile: Kirsty Bloore

Bereft of any Monday motivation? Let today's Women in Media profile be like low-current electric waves to the brain.

by B&T Magazine

B&T Magazine
A Golden Opportunity! Lucky Numbers For Sale!
  • Marketing
  • Partner Content

A Golden Opportunity! Lucky Numbers For Sale!

In case you missed it last week, a very lucky phone number – 1800 80 80 80 – is up for sale. And it could be yours!

Partner Content

by Customer Connect

The AppNexus Marketplace Launches Guaranteed Views
  • Technology

The AppNexus Marketplace Launches Guaranteed Views

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at scale outside of Facebook and Google.

Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%
  • Marketing

Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%

• Ad spend in Australia forecast to grow by 2.8% in 2018 , with main drivers of growth in Government, Retail, Finance and Gambling sectors. • Global advertising spend to grow by 3.9%, revised up from 3.6% in January 2018. • Digital to overtake TV for the first time, to reach 38.4% of global share (TV 35.5%). In 21 out of the 59 markets tracked, digital will be the leading advertising channel in 2018. • One quarter (25.2%) of global ad spend will be delivered through mobile devices for the first time.

Pac Mags Appoints New Client Strategy Director For Victoria
  • Media

Pac Mags Appoints New Client Strategy Director For Victoria

Seven West Media’s Pacific Magazines has announced the appointment of Emma Baston as client strategy director for Victoria. Baston has worked in senior digital media buying and planning roles at various agencies including UM Australia, Cummins&Partners and MindShare, with exposure across the strategy, communications and creative process. She has also worked at Facebook in a […]

Seamless pattern of a crowd of many different people profile heads. Vector background.
  • Media

SBS Launches Diverse Communities Content Initiative

SBS has launched the Short-Form Content Initiative, a commitment to providing increased opportunities for Australian creatives from diverse communities through the commissioning and production of content for SBS On Demand. SBS has partnered with five of Australia’s screen agencies, including Film Victoria, Create NSW, Screen Queensland, Screenwest and South Australian Film Corporation. The initiative aims […]

BIG W Unveils Toy Mania Via M&C Saatchi
  • Campaigns

BIG W Unveils Toy Mania Via M&C Saatchi

BIG W, the home for families, fun and entertainment, has today launched its annual toy sale campaign – Toy Mania. Running until 11 July, the campaign showcases the frenzy and hysteria that comes with the BIG W toy sale. It also highlights that buying toys can be just as fun as playing with them and […]

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’
  • Technology

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’

Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualisation capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have […]

Who’s Looking The Goods At Cannes Lions 2018
  • Opinion

Who’s Looking The Goods At Cannes Lions 2018

In this opinion, Fjord lead Bronwyn van der Merwe (pictured below) discusses the work to look out for at Cannes Lions 2018. I fully expect there will be some staggering examples of creative brilliance at Cannes Lions this year, and I’d recommend anyone going resists having their attention pulled by projects that are largely based on […]

Opinion

by B&T Magazine

B&T Magazine
We Are Social Acquires Socialize
  • Media

We Are Social Acquires Socialize

We Are Social has acquired Socialize; however, it will not be renamed We Are Socialize or even Margaret for that matter.

Global Marketing Player adm Appoints Country Manager For Australia & NZ
  • Marketing

Global Marketing Player adm Appoints Country Manager For Australia & NZ

International marketing services business adm Group Ltd has appointed Matt Cave as its country lead for Australia and New Zealand. Cave (pictured above) has more than 25 years of industry experience in the Asia-Pacific region, and will be instrumental in driving adm’s expansion throughout Australia and New Zealand. With 26 offices in 19 countries around […]

Weploy CMO Ben Eatwell: “We Want To Help Businesses Challenge The Status Quo”
  • Media
  • Technology

Weploy CMO Ben Eatwell: “We Want To Help Businesses Challenge The Status Quo”

Weploy began with a shared realisation between two friends that recruiting quality staff had become too complicated and it was high-time so declutter the process. Based in Melbourne, the start-up combines Tinder-style online skills-matching with Australian job market, and in doing so, rids eager employers of the strenuous – and at times incredibly uncomfortable – […]

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James
  • Marketing

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James

Nielsen has announced it has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives. Nielsen’s investment in L&J enables an unparalleled and powerful […]

Pac Mags’ Home Beautiful Partners With Harvey Norman To Launch ‘Cooks Co-Op’
  • Marketing
  • Media

Pac Mags’ Home Beautiful Partners With Harvey Norman To Launch ‘Cooks Co-Op’

Home Beautiful and Harvey Norman have partnered on a new content series which will transform a quintessential Aussie shed into a field-to-fork restaurant whilst showcasing culinary local heroes. In 2012, Martin Boetz (pictured above, right) – the chef behind the cult following of Longrain during his 13-year stint – escaped the bustle of the big smoke […]

Music Feeds & Purple Sneakers Join Forces
  • Media

Music Feeds & Purple Sneakers Join Forces

Music Feeds and Purple Sneakers have unveiled a new strategic partnership that will allow music industry and direct advertisers to extend campaign bookings across all Purple Sneakers digital platforms when booking with Music Feeds. Founded in 2005 by Martin Novosel as a club brand and events company, Purple Sneakers is a key player in the Australian […]

by B&T Magazine

B&T Magazine
Headway & App Annie Get Ready For FIFA 2018
  • Media
  • Technology

Headway & App Annie Get Ready For FIFA 2018

Headway, the leading data-driven media buying company, has teamed up with market data and insights company AppAnnie. Together, the companies have unveiled The App Marketer’s Guide to the World Cup – a whitepaper designed to help app marketers succeed. Every year, flagship sporting events are breaking the internet with increasing viewership and the 2018 FIFA World Cup […]

Twitter Makes In-Stream Video Ads Available To All
  • Advertising
  • Media

Twitter Makes In-Stream Video Ads Available To All

Social media giant Twitter has announced it’s making in-stream video ads available to all advertisers – including self-serve – across 12 markets, including Australia. The popular video format attaches pre-roll content in front of premium publisher videos and highlights. The 12 international markets where Twitter’s in-stream ads will be available are Australia, Brazil, Canada, France, […]

Australian Alliance For Data Leadership Appoints New CEO
  • Advertising
  • Marketing

Australian Alliance For Data Leadership Appoints New CEO

The Australian Alliance for Data Leadership (AADL) has announced the appointment of credentialled senior executive Stephen Porges as its new CEO. Porges currently sits on a number of company boards, has considerable public and private sector listed company management expertise, and has been instrumental in successful data-driven businesses. He also brings CEO skills gained at […]

Business , Nicola Lewis poses for a portrait in Surry Hills. Lewis is being appointed to run WPP's GroupM in Australia and New Zealand.  
Pic Jenny Evans
  • Media

Women In Media Profile: Nicola Lewis

GroupM investment chief Nicola Lewis is grilled in latest Women in Media profile. It's more a gentle simmer, really.

by B&T Magazine

B&T Magazine
Ego Pharmaceuticals Appoints Valtech Australia As Digital Transformation Partner
  • Marketing
  • Technology

Ego Pharmaceuticals Appoints Valtech Australia As Digital Transformation Partner

Australian dermatological skincare products manufacturer Ego Pharmaceuticals has appointed digital agency Valtech Australia as its technology and transformation partner following a competitive pitch. Valtech will design and build Adobe platforms, marketing tools and components that will become a central point for Ego Pharmaceuticals’ global digital marketing activities. The Valtech project will enable Ego to deliver […]