Roy, EMMA and the ABCs

Roy, EMMA and the ABCs
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Numbers. Numbers. Numbers. This week we have been smothered in the bloody things as the latest EMMA and Roy Morgan readership figures and the Audit Bureau of Circulation (ABC) data dropped.

Here at B&T, we know you’re busy. So we’ve sifted though the information for you. Here’s everything you need to know. In less than five minutes. Go on, time it.

Firstly, readership looks to be up whether you ask EMMA or Roy, while the latest ABCs show a falls in circulation for print titles.

Mumbrella took a close look at the first EMMA year on year data and found that all but four of the 46 titles in the readership survey reported an increase in readers per copy.

AdNews reported the Northern Territory News as the fastest growing masthead in readership over the past year.

According to Roy Morgan, The Sydney Morning Herald is blasting everyone else out of the water. And over in magazine land, Pacific Magazine’s Better Homes and Gardens nabbed the highest reported readership of the glossies, with Bauer Media’s Australian Women’s Weekly coming in close second.

Mumbrella also reported the EMMA data wasn’t being used by most in the media land, with one agency CEO questioning how EMMA was going to become a credible data source.

As for circulation, newspapers and magazines saw a dive in numbers including Sydney’s The Sunday Telegraph which is a first for the title.

Got your eye on a certain masthead? We’ve done the leg work for you and gathering all the stats for each title with these handy score cards. Click on the name below to take you to the numbers:

NEWSPAPER AND MAGAZINE BRANDS

The Sydney Morning Herald
The Age
The AFR
The Australian
The Daily Telegraph
The Australian Women’s Weekly
Cleo
Cosmopolitan
NW
OK!
Zoo Weekly
Better Homes and Gardens
Marie Claire
Vogue

The Sydney Morning Herald: Monday to Friday

ABCs
Period ending June 2014 This time last year % Change YoY
Print 121,876 141,699 -14%
Digital 127,334 43,191 194.8%
Total Masthead 213,054 164,288 29.7%
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 755,000 814,000 -7.2%
Total Monthly Readership 5,405,000 4,543,000 19%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print (average issue readership) 534,000 562,000 -5%
Total Readership 3,392,000 3,155,000 7.5%

The Age: Monday to Friday

ABCs
Period ending June 2014 This time last year % Change YoY
Print 113,289 142,050 -20.2%
Digital 128,196 47,951 167.3%
Total Masthead 201,858 168,409 19.9%
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 738,000 753,000 -2%
Total Monthly Readership 3,414,000 3,308,000 3.2%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 535,000 539,000 0.7%
Total Readership 2,461,000 2,380,000 3.4%

The Australian Financial Review: Monday to Friday

ABCs
Period ending June 2014 This time last year % Change YoY
Print 61,216 66,220 -7.6%
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 308,000 312,000 -1.3%
Total Monthly Readership 1,387,000 1,350,000 2.7%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 220,000 236,000 -6.8%
Total Readership 735,000 658,000 11.7%

The Australian: Monday to Friday

ABCs
Period ending June 2014 This time last year % Change YoY
Print 109,902 116,655 -5.8%
Digital 64,821 51,213 26.6%
Total Masthead 169,929 164,439 3.3%
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 524,000 540,000 -3%
Total Monthly 3,264,000 3,172,000 2.9%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 354,000 367,000 -3.5%
Total Readership 1,796,000 1,822,000 -1.4%

The Daily Telegraph: Monday to Friday

ABCs
Period ending June 2014 This time last year % Change
Print 280,731 310,724 -9.7%
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 1,191,000 1,173,000 1.5%
Total Monthly Readership 4,367,000 4,031,000 8.3%
Roy Morgan
Period Ending June 2014 Period Ending June 2013
Print Readership 690,000 759,000 -9.1%
Total Readership 2,520,000 2,451,000 2.8%

The Australian Women’s Weekly

ABCs
Period ending June 2014 This time last year % Change YoY
Print 442,149 459,175 -3.7%
Digital 8,554 9,168 -6.7%
Total Masthead 450,703 468,343 -3.8%
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 2,330,000 2,290,000 1.75%
Total Monthly Readership 2,691,000 2,945,000 -8.6%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 1,800,000 1,776,000 1.35%
Total Readership 2,248,000 2,316,000 -2.9%

Cleo

ABCs
Period ending June 2014 This time last year % Change YoY
Print 53,221 76,163 -30.1%
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 280,000 353,000 -20.7%
Total Monthly Readership N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 182,000 275,000 -33.8%
Total Readership 297,000 406,000 – 26.8%

Cosmopolitan

ABCs
Period ending June 2014 This time last year % Change YoY
Print 90,520 98,294 -7.9%
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 469,000 490,000 -4.3%
Total Monthly Readership N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 355,000 407,000 -12.77%
Total Readership 501,000 522,000 -4.0%

NW

ABCs
Period ending June 2014 This time last year % Change YoY
Print 80,030 95,237 -16.0%
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 474,000 498,000 -4.8%
Total N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 232,000 192,000 -17.2%
Total N/A N/A N/A

OK!

ABCs
Period ending June 2014 This time last year % Change YoY
Print 72,012 83,195 – 13.4
Digital N/A N/A N/A
Total Masthead N/A N/A N/A
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 547,000 535,000 2.2%
Total Monthly Readership N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 284,000 335,000 -15.2
Total N/A N/A N/A

Zoo Weekly

ABCs
Period ending June 2014 This time last year % Change YoY
Print 31,084 46,871 -33.7%
Digital 987,000 781,000 26.4%
Total Masthead 32,071 47,652 -32.7%
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 485,000 472,000 2.8%
Total N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 210,000 262,000 -19.8
Total N/A N/A N/A

Better Homes and Gardens

ABCs
Period ending June 2014 This time last year % Change YoY
Print 342,745 362,150 -5.4%
Digital 880,000 N/A N/A
Total Masthead 343,625 N/A N/A
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 2,564,000 2,313,000 10.9%
Total Monthly 2,852,000 2,553,000 11.7%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 1,819,000 1,763,000 3.17%
Total Readership 2,033,000 2,007,000 1.3%

Marie Claire

ABCs
Period ending June 2014 This time last year % Change YoY
Print 84,612 90,092 -6.1%
Digital 1,309 N/A N/A
Total Masthead 85,921 N/A N/A
EMMA
Period ending June 2014 (from July 2013) Period Ending June 2013 % Change YoY
Print (average issue readership) 529,000 516,000 2.52%
Total Monthly Readership 689,000 615,000 12%
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 428,000 430,000 -0.46%
Total Readership 554,000 505,000 9.7%

Vogue

ABCs
Period ending June 2014 This time last year % Change YoY
Print 50,325 51,305 -1.9%
Digital 1,808 N/A N/A
Total Masthead 52,133 N/A N/A
EMMA
Period ending June 2014 (from July 2013) June 2013 % Change YoY
Print (average issue readership) 457,000 441,000 3.62%
Total Monthly Readership N/A N/A N/A
Roy Morgan
Period Ending June 2014 Period Ending June 2013 % Change YoY
Print Readership 316,000 332,000 -4.82%
Total Readership 712,000 709,000 0.4%

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