Razorfish Promotes Jonny Stark To SVP Asia Pacific

Razorfish Promotes Jonny Stark To SVP Asia Pacific
SHARE
THIS



Digital marketing experience agency, Razorfish has promoted Razorfish national director of social, content and optimisation Jonny Stark into the newly created role of senior vice president, Asia Pacific – head of brand and real time marketing.

Stark’s role will be to grow and lead the real time marketing capability across all APAC offices, helping clients build brands with social media and content marketing at the core.

Part of the strategic vision developed by Vincent Digonnet, chief growth and transformation officer, Razorfish International, Stark’s promotion follows a series of recent developments in the region. These include strengthening the Razorfish APAC offering across ecommerce, systems integration and strategic consulting by building best practice hubs in China, Australia and Hong Kong respectively.

Digonnet explained: “Razorfish has been a pioneer in the real time marketing space, with work for the likes of Nike and Mercedes Benz helping those businesses embrace brand building in the digital age. Jonny’s background and unique ability to mesh content, media, strategy and technology makes him particularly suited to lead this capability in the region and build on the strong foundations already established.

“For example, our Brand Building Centre of Excellence in China is the region’s premier social commerce offering. Why? Because it’s a successful fusion of Razorfish’s social media and ecommerce capabilities. Social and ecommerce in China is the backbone of brand building and will probably be leading the way for the rest of the world. Jonny is bringing that expertise to our other regional offices, as well as combining the best brand building talents in APAC to transform our clients’ businesses.”

Said Stark:“After over a decade in digital, including building successful, award-winning social media and content marketing teams in London and Australia for Razorfish, I’ll be looking to build on our real time marketing offering at a regional level. Alongside Razofish’s established Centres of Excellence in the region, my mandate is to help our clients become better storytellers in a real time world.”

Stark’s appointment is effective immediately and he has re-located to Hong Kong. He will report into Digonnet.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine