Radio Ratings: Negative Press Does No Harm At All To 2Day FM’s Em Rusciano & Co
The third radio ratings survey is out for 2018, and B&T has once again provided you with a comprehensive analysis of which stations and shows were up, and which were down.
It seems the recently aired troubles of 2Day FM’s Em Rusciano and her brekkie team of Ed Kavalee and Grant Denyer (you can read all about them on B&T here, here, here, here, and here) have actually helped the show increase its market share by 0.5 per cent compared to the previous survey. This is on the back of two straight surveys of growth, not to mention.
Elsewhere in Sydney, Australian Radio Network’s WSFM has found itself back in positive territory after two straight market share drops in the first two surveys of 2018.
Meanwhile, ARN’s new brekkie duo for 2018, Jase & PJ, again failed to find any solid traction with listeners, with the show’s market share falling to a measly 4.8 per cent.
SYDNEY
No surprises who took the cake in Sydney, with Macquarie’s 2GB increasing its overall market share by 1.2 per cent to 12.7 per cent.
ARN’s WSFM is back in the winner’s circle with 9.7 per cent market share (up 1.3 per cent), pushing sister station KIIS 1065 into third with 8.8 per cent (down 0.7 per cent).
Breakfast
First: 2GB (down 1.0 per cent to 15.3 per cent)
Second: KIIS FM’s Kyle & Jackie O (down 0.4 per cent to 11.9 per cent)
Third: ABC Sydney (down 0.2 per cent to 9.9 per cent)
Drive
First: KIIS 1065’s Will & Woody (down 1.1 per cent per cent to 9.9 per cent)
Second: Nova’s Kate, Tim & Marty (down 0.5 per cent to 9.7 per cent)
Third: 2GB’s Ben Fordham – Sydney Live (up 1.5 per cent to 9.5 per cent)
MELBOURNE
Macquarie’s 3AW has continued its winning ways in Victoria’s capital, growing its overall market share by 0.7 per cent to 14.4 per cent.
ARN’s GOLD 104.3 has moved into the top three with a 0.6 per cent market share increase to 10.6 per cent, relegating Fox FM to third. The SCA station suffered a 0.9 per cent ratings decline to 10.5 per cent.
Breakfast
First: 3AW’s Ross and John (up 1.0 per cent to 20.0 per cent)
Second: ABC Melbourne (down 0.4 per cent to 9.6 per cent)
Third: Fox FM’s Fifi, Fev & Byron (down 0.9 to 9.4 per cent)
Drive
First: Fox FM’s Carrie & Tommy and Hughesy & Kate (down 0.1 per cent to 13.3 per cent)
Second: 3AW (down 0.4 per cent to 10.4 per cent)
Third: GOLD104.3 (up 0.4 per cent to 9.7 per cent)
BRISBANE
The market share growth ARN’s 97.3fm has slowed in recent weeks to 0.1 per cent, allowing Nova 106.9 to catch up and tie overall with 13.0 per cent (up 0.9 per cent). SCA’s Hit105 came in third once again with 11.6 per cent market share (up 0.4 per cent).
Breakfast
First: Nova 106.9’s Ash, Kip & Luttsy with Susie O’Neill (up 1.0 per cent to 12.6 per cent)
First: Hit105’s Stav, Abby & Matt (down 0.6 per cent to 12.5 per cent)
Third: 93.7fm (up 0.4 per cent to 12.3 per cent)
Drive
First: Nova’s Kate, Tim & Marty (down 1.6 per cent to 15.8 per cent)
Second: Hit105’s Carrie & Tommy and Hughesy & Kate (up 1.5 per cent to 14.4 per cent)
Third: 97.3fm’s Will & Woody (up 0.1 per cent to 12.2 per cent)
ADELAIDE
ARN’s Mix 102.3 experienced yet another market share decline (down 0.9 per cent) but remained in pole position for another ratings survey with 14.8 per cent overall market share.
ABC Adelaide moved up into second with a 0.7 per cent market share gain to 11.4 per cent, bumping Triple M down to third, with the SCA station seeing no movement at 10.9 per cent.
Breakfast
First: ABC Adelaide (up 1.9 per cent to 15.6 per cent)
Second: Mix 102.3’s Jodi & Soda (down 0.4 per cent to 14.3 per cent)
Third: FIVEaa (up 0.4 per cent to 12.6 per cent)
Drive
First: Nova’s Kate, Tim & Marty (up 0.6 per cent to 13.6 per cent)
Second: Mix 102.3 (down 1.0 per cent to 13.1 per cent)
Third: Triple M (down 0.4 per cent to 10.4 per cent)
PERTH
Mix 94.5 has held onto top spot overall in Perth with 14.2 per cent market share despite its market share falling 1.4 per cent.
Nova is back in the black with a 0.6 per cent market share increase to 12.6 per cent, while Hit929 remained in third with 9.8 per cent (down 0.9 per cent).
Breakfast
First: Mix 94.5’s Clairsy, Matt and Kymba (down 1.0 per cent to 14.0 per cent)
Second: Nova’s Nathan, Nat & Shaun (down 1.2 per cent to 12.7 per cent)
Third: ABC Perth (up 0.8 per cent to 11.6 per cent)
Drive
First: Mix 94.5’s Lisa and Pete (up 0.1 per cent at 16.0 per cent)
Second: Nova’s Kate, Tim & Marty (up 1.1 per cent to 15.5 per cent)
Third: Hit929’s Carrie & Tommy and Hughesy & Kate (down 0.3 per cent to 11.9 per cent)
Latest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.