Radio Industry To Automate Radio Buying With New System

Radio Industry To Automate Radio Buying With New System
SHARE
THIS



Commercial Radio Australia (CRA) has announced it has partnered with AudioNET to help create a fully operational automated holdings system for the industry.

The CRA Automation and Programmatic Committee, which was established in 2015 and chaired by NOVA Entertainment CEO Cathy O’Connor, selected AudioNET to create automated holding software that will allow agencies to interact with all radio stations’ traffic management systems.

The system will be the first of its kind to operate across an entire media industry in Australia, according to CRA, and will allow media agencies to view radio spots perfectly matched to their system, as well as spots that have been changed and allow them to accept the changes or query them with a station.

In addition to increasing efficiency, the automated holdings system is set to reduce the large amount of paperwork generated by the ad booking process.

The system’s software has already been developed, with testing between agencies and stations to take place in the first quarter of next year. A full industry rollout of the system is expected to be completed by the third quarter 2017.

CRA chief executive Joan Warner said the association is very pleased to be partnering with AudioNET on an exciting development for the radio industry.

“It’s an all-of-industry approach allowing automation and simplification of the interaction between the media buyer and a radio station,” she said.

AudioNET chief executive Dave Cox said the company is passionate about making radio advertising more attractive, relevant and profitable.

“Together with CRA, we’re creating solutions to allow agencies, advertisers and radio networks to seamlessly deliver effective radio campaigns,” he said.

See what NOVA Entertainment chief executive Cathy O’Connnor had to say about the new automated holdings system below:

 

Latest News

Mobiddiction Wins Innovation Award At IABCA 2018
  • Media

Mobiddiction Wins Innovation Award At IABCA 2018

Sydney based tech consultants, Mobiddiction, has been crowned with the  Excellence in Innovation Award at the 2018 India Australia Business & Community Awards. Held at Brisbane  City Hall for the second consecutive year, the awards celebrate the Australia India relationship while honouring migrant entrepreneurship and community leadership and aims to raise awareness of Indians in […]

Luminoso Launches Of Revolutionary Business Model
  • Media

Luminoso Launches Of Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]

Sydney Airport Lands Massive Advertising Partnership
  • Advertising

Sydney Airport Lands Massive Advertising Partnership

Sydney Airport has partnered with large-format outdoor innovators, Wideopen Platform, to unveil one of Australia’s largest advertising building wraps across the Western face of the T1 International multi-storey car park. Sydney Airport general manager of retail Glyn Williams said the new wrap spanning 1,957sqm delivers another significant media opportunity for advertisers at Australia’s gateway, beyond the existing portfolio. “We’re excited […]

APN Outdoor Brings The Invictus Games To XtrackTV
  • Campaigns
  • Media

APN Outdoor Brings The Invictus Games To XtrackTV

APN Outdoor, the official Outdoor Media Partner of the Invictus Games Sydney 2018, has revealed the next phase of its partnership with the Games, launching coverage through its XtrackTV national digital rail network. The industry-leading XtrackTV network operated by APN Outdoor is delivering content from the games in Sydney to rail commuters, direct from the official broadcast partner, […]

Engaging.io Appoints Blockchain Specialist To Lead Business Development
  • Media

Engaging.io Appoints Blockchain Specialist To Lead Business Development

Technology and digital agency Engaging.io has appointed Siva Gounder as senior business development manager as the independent agency continues to invest in technology. Gounder joins Engaging.io from CRDZ, a decentralised platform addressing issues preventing widespread adoption of blockchain and cryptocurrencies. For more than two years he was charged with developing blockchain partnerships and marketing. Prior to […]

Ten Pictures That Will Make You Feel Good About Living Down Under
  • Co-Lab
  • Media

Ten Pictures That Will Make You Feel Good About Living Down Under

The photo aficionados at Getty Images Sydney have curated some of their favourite images from the ‘This is Australia’ collection, capturing all that is great about our lifestyle Down Under. We could be every one of these people. The photo aficionados at Getty Images Sydney have curated some of their favourite images from the ‘This […]

Partner Content

by B&T Magazine

B&T Magazine
Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets
  • Marketing

Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters an increase of 11.7 per cent over a year ago following the clubs back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League grand final champions Melbourne Victory were second with 526,000 supporters, down 8.7 per cent on a […]