Radio Ad Revenue Continues to Rise

Radio Ad Revenue Continues to Rise

Advertising revenue for metropolitan commercial radio stations grew 4.36 per cent to $65.565 million in the 12 months to August, according to the latest figures by Deloitte.

B&T Magazine
Posted by B&T Magazine

Perth experienced the biggest increase of the five state capital cities on Australia’s mainland – up 7.85 per cent to $8.865 million during the 12-month period – with Melbourne next best, witnessing 7.17 growth to $20.699 million.

Brisbane’s ad spend rose by 5.92 per cent to $10.161 million, and Sydney’s increased by 1.80 perc cent to $19.995 million.

Adelaide was the only mainland state capital to record a decline in radio ad revenue – down 3.55 per cent to $5.845 million.

Commercial Radio Australia CEO Joan Warner said the figures show that metro commercial radio “continues to perform in a sensitive market”.

The two months of the 2016-17 financial year saw Melbourne lead for growth – up 2.51 per cent to $39.357 million, with Brisbane in second (up 1.42 per cent to $19.712 million) and Perth recording 0.75 per cent growth to $16.561 million.

Sydney was down 0.60 per cent for the two months to $38.335 million, while Adelaide registered a 7.31 per cent decline in revenue to $11.019 million.

Overall ad revenue for the five capitals during the two months increased by 0.21 per cent to $124.985 million.