RACQ Selects UM And Its Creative Connections

RACQ Selects UM And Its Creative Connections

Creative connections agency UM has retained the media communications portfolio for Queensland’s largest club RACQ following a competitive pitch.

RACQ formed in 1905 as an advocate for motorists, and today boasts annual revenue in excess of $1 billion, offering more than 35 member-services and products, including assistance, insurance, finance and travel services to its 1.6 million plus members.

UM has been RACQ’s media agency for the past 12 years and in the pitch process based its strategies and objectives on its Creative Connections positioning, which utilises data and market intelligence to identify shifting points in evolving brand communications.

“Given the pace of change in the media landscape, this has been an incredibly important review for RACQ,” said Renee Davidson, RACQ general manager marketing.

“We conducted the review to ensure we have the right partner to support the changing media environment, with the strategic and digital capabilities to support member engagement, growth and business transformation.

“We recognise the strength in UM’s Creative Connections platform and are very pleased to announce we are continuing with UM as our media agency.”

Ross Raeburn, CEO of UM Australia, added, “It’s often an awkward task for an incumbent agency to reinvent communications for an existing client into the future.

“RACQ’s marketing team is a progressive and talented group that easily embrace future challenges and we are clear on how Creative Connections will help them achieve their goals.”

The new arrangement between RACQ and UM is set to run for the next three years.

 




Please login with linkedin to comment

B&T Magazine The Nest um creative connections

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]