QMS Launches ‘The Crown’ Billboard In Melbourne’s CBD

QMS Launches ‘The Crown’ Billboard In Melbourne’s CBD
SHARE
THIS



QMS Media continues to lead the way in the development of iconic digital billboards with the addition of ‘The Crown,’ the latest landmark site to be ‘switched on’.

Following the recent successful launch of ‘The Punt’ last month, this new digital billboard, located on the Crown Entertainment Complex Kingsway tunnel, brings the total number of digital billboards on offer by QMS to 23.

‘The Crown’ dominates one of the key gateways to Melbourne’s CBD, with Kingsway considered to be the busiest corridor for vehicular traffic into the city from the South Eastern suburbs. Delivering more than 3,600,000 contacts each month, ‘The Crown’ provides advertisers uninterrupted viewing and long dwell times to the large volumes of traffic travelling along Kingsway, particularly during morning peak hour.

Its proximity to the Crown Entertainment Complex, ensures this landmark site is situated in the centre of a key entertainment, lifestyle and tourist area of Melbourne, with the Melbourne Aquarium and Southbank restaurants also close by.

QMS CEO, Barclay Nettlefold said: “We are excited to be partnering with Crown in the development of this premium landmark digital billboard. The Crown provides our advertisers with another opportunity to impact a key entertainment precinct and major corridor into Melbourne’s CBD. This site, along with our existing iconic CBD digitals in The Flinders, Melbourne Square and The Punt enables CBD domination with the added benefit of digital engagement and flexibility.”

Inaugural advertisers on ‘The Crown’ include Telstra, Mazda, Domain Property and Hyundai.

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]