Pulse Communications, part of Ogilvy PR Australia, has announced the appointment of Jacqui Abbott as Director. Abbott brings 12 years of PR and social media experience and arrives from Virgin Australia, where she was senior public affairs manager.
Abbott’s role at Virgin Australia saw her oversee consumer and corporate public relations activities, internal communications and headed up the airline’s social media division. Prior to joining Virgin Australia, Abbott held the position of corporate affairs manager at Optus. She also previously held senior client management positions at Hausmann Communications in Australia, and Shine Communications and Ketchum in the UK. Abbott is leading key client accounts including Netflix.
The appointment complements the existing leadership team of Amanda Shannahan Moore, Brian Giesen, Rachel Byrne and Fred Chesher in supporting Richard Brett (group managing director) as the agency continues to implement its new vision and strategic direction; Brave Ideas that Make Brands Famous.
This direction is built on three core values; Bold Insights, Brave Ideas and Brilliant Impact. Armed with this new vision, the team at Pulse has won a raft of new clients in the last year, including eBay, Netflix, Havaianas and Conga Foods.
Pulse’s managing director, Richard Brett, said: “2014 was an incredibly successful year for Pulse. We saw significant growth and a doubling of staff numbers, and with the addition of Jacqui to our senior leadership team, we believe that the agency is in a very strong place to continue to grow into 2015.”