PubMatic, a marketing automation software company for publishers, has launched a new revenue management platform that gives publishers full control of their digital assets and provides media buyers with the ability to purchase verified audiences and premium inventory at scale across all screens, channels, and formats.
According to a statement from PubMatic, its new SEVEN platform will provide solutions for managing ad decision-making, automating the buying and selling of inventory, managing quality control and compliance, and providing real-time data and analytics.
The platform also features PubMatic’s new Unified Ad Server for both direct and programmatic sales channels, allowing publishers to manage programmatic and non-programmatic inventory from a single view, optimise revenue across sales channels without jeopardising guarantees or brand control requirements, and access enterprise-grade analytics with real-time data and insights.
Additionally, PubMatic is introducing OpenWrap as part of the SEVEN launch, whereby it has made the wrapper tag that powers the company’s enterprise-grade Wrapper Solution open-source and available to publishers globally, with no vendor preferences or pricing biases.
PubMatic said the Unified Ad Server and Open Wrap will be housed within the four solution areas of the SEVEN platform, in addition to all of the company’s existing offerings.