Publicis Snares GSK’s Global Media Account

Close up of signage and logo of the Glaxo Smith Kline hq in west London- a multinational pharmaceuticals company

Publicis has won GlaxoSmithKline’s (GSK) global media account, following a competitive pitch which launched in May.

In a statement to Adweek, a GSK spokesperson said: “GSK periodically reviews its reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business.”

According to Adweek, the four finalists left in the review were PHD, GroupM, a Dentsu network and Publicis.

GSK spent around $1.58 billion on measured media globally last year, according to R3.

In July, Publicis won Lenovo’s global media account.

The computer hardware and electronics company’s global media strategy, planning and buying will be handled through a bespoke Publicis client unit.

Lenovo One Media will be housed within and managed by Performics and Spark Foundry.

It is responsible for media strategy, planning and execution, and includes all forms of traditional and digital media, as well as global reporting and tools for Lenovo’s B2B and B2C brands and Motorola.




Please login with linkedin to comment

AdWeek gsk publicis

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]