Publicis Snares GSK’s Global Media Account

Close up of signage and logo of the Glaxo Smith Kline hq in west London- a multinational pharmaceuticals company
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Publicis has won GlaxoSmithKline’s (GSK) global media account, following a competitive pitch which launched in May.

In a statement to Adweek, a GSK spokesperson said: “GSK periodically reviews its reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business.”

According to Adweek, the four finalists left in the review were PHD, GroupM, a Dentsu network and Publicis.

GSK spent around $1.58 billion on measured media globally last year, according to R3.

In July, Publicis won Lenovo’s global media account.

The computer hardware and electronics company’s global media strategy, planning and buying will be handled through a bespoke Publicis client unit.

Lenovo One Media will be housed within and managed by Performics and Spark Foundry.

It is responsible for media strategy, planning and execution, and includes all forms of traditional and digital media, as well as global reporting and tools for Lenovo’s B2B and B2C brands and Motorola.

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