Publicis Media Unveils Group Digital Division Brisbane

Publicis Media Unveils Group Digital Division Brisbane
SHARE
THIS



Publicis Media has announced a new group digital division in Brisbane that will combine the digital teams across the group’s brands of Starcom and Zenith.

The team consists of 13 digital and performance specialists from the two media agencies, which will expand to 18 by next year. It will be led by Chris Thomas (pictured above, far left) as head of digital and Upesh Thapa (pictured above, far right) as head of performance and analytics.

Thomas has been the head of digital at Zenith Brisbane for more than two years, while Thapa has been the digital performance and analytics director at Zenith for the past year.

The Brisbane digital division will work across Publicis Media agencies and clients to develop their digital and performance strategies and help fuel business growth.

The Brisbane team will also work closely with Publicis Media’s data, technology and innovation national practice.

Publicis Media CEO Matt James said: “We have developed this unique digital group structure specifically for the Brisbane market where we are experiencing strong client growth from Zenith and Starcom.

“With increasing digital disruption, clients need a depth of expertise and skills to drive their digital offerings, effectively compete in Australia and globally, and achieve business growth. This team will help clients with their digital journey.

“In the Brisbane market, we have heard first-hand from our clients that digital disruption is a key tension in their businesses.

“This innovative, integrated approach will provide clients with support and consultation advice to help them navigate this complex and growing landscape through expertise in digital strategy, planning, negotiations, partnership development, data-driven audience buying, and measurement through one single touchpoint.”

Starcom Brisbane general manager Caleb Watson (pictured above, second from the right) said: “We are actively investing in digital expertise in the market so we can offer our clients the best digital expertise here in Brisbane. This new division will deliver that.”

Zenith Brisbane general manager Gabby Stewart (pictured above, second from the left) said: “We have some outstanding digital talent right within our group at Publicis Media, so it made sense to combine those skills to bring clients an additional level of digital thinking and that team will grow in 2018.”

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]