Computer hardware and electronics company Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a bespoke client unit.
Lenovo One Media will be housed within and managed by Performics and Spark Foundry. It will be responsible for media strategy, planning and execution, and includes all forms of traditional and digital media, as well as global reporting and tools for Lenovo’s B2B and B2C brands and Motorola.
Lenovo One Media will serve 28 markets across the Americas, EMEA and Asia Pacific, including Australia. It will be overseen globally by Andre Marciano, who will serve as its chief operating officer.
Spark Foundry Australia CEO Sue Squillace said: “We are thrilled to be working in partnership with Lenovo and Performics with a client and segment that is at the forefront of innovation and technology.
“We will connect and integrate Lenovo’s performance media planning, buying and optimisation across all markets.”
Performics Australia CEO Jason Tonelli said: “We’re delighted to partner with Lenovo to help drive growth locally through our performance marketing solutions.
“Performics is already instrumental in helping iconic brands in Australia generate direct revenue via performance marketing, and we’re excited to deliver the same for Lenovo.”