NewsLifeMedia’s Prue Cox Resurfaces At Pac Mags

NewsLifeMedia’s Prue Cox Resurfaces At Pac Mags

Former chief commercial officer at NewsLifeMedia, Prue Cox, is back in magazine land after landing a similar role at Pacific Magazines.

B&T Magazine
Posted by B&T Magazine

Cox left NewsLifeMedia after the Christmas break this year, after being with the company since 2012. She had been elevated to the chief commercial officer role in 2015.

But after a short stint off the grid, Pacific Magazines has announced it has appointed Cox as commercial director.

“Prue Cox is widely regarded as one of the country’s best multi-platform media sales executives,” said CEO Peter Zavecz. “Not only are her digital sales and technology credentials second to none, but her ability to drive business transformation to deliver commercial results is equally impressive.

“Her appointment is indicative of our rapid digital evolution and multi-platform audience strategy. We are delighted to have her on board.”

Of her new role, Cox said: “I look forward to accelerating Pacific’s digital sales strategy, leveraging our relationships with Seven West Media and helping clients exploit innovative new opportunities.

“The culture and strategic focus attracted me to Pacific – and it’s exciting to join a business on the cusp of an impressive digital future.”

Cox starts on Monday, July 18.