Projucer Unveils Content Production Slate For 2018

Projucer Unveils Content Production Slate For 2018
SHARE
THIS



Australia’s purveyor of original programming, Projucer, has announced an array of new multi-platform TV shows, digital content and exponential production studio growth.

From Jack Stein (yes, Rick Stein’s son) taking British cuisine across 10 different countries on Inside the Box, to a Veterinarian operating out of the remote Western Australian desert for Desert Vet, Projucer is entering 2018 with not just a bang, but a full-scale explosion.

Among other new programs, Projucer is proud to be announcing Eat Australia Take 2 – the third instalment of its Eat Series format, once again starring former MasterChef winner Andy Allen and contestant Ben Milbourne (pictured above).

The series, which last year saw 2.1 million Australia viewers on SBS Food Network, explores all the culinary corners of Australia, meeting farmers, producers, chefs and restaurateurs in a celebration of the diversity of Australia’s menu.

Further to build on Projucer’s own original IP, it’s also continuing to help some of Australia’s biggest brands expand and own their own channels of digital content, with some recent work with Woolworths proving that everyone has a voice and a story to share.

Projucer co-founder and managing partner Matty Roberts is welcoming 2018 with open arms and couldn’t be happier with the projects underway.

“I’m pumped. We have a saying here at Projucer – ‘Unmake TV’ – and that’s exactly what we do,” he said.

“Projucer is a digitally-minded branded content house focused on making original shows for new-age audiences, and finding alternative funding models to do so.

In the past, we have executed successful brand partnerships with savvy clients such as Jacob’s Creek, Woolworths, Old El Paso, Kellogg’s, Qantas, TopDeck Travel and Blundstone for some amazing content – both long-form and short-form – and I don’t expect 2018 to be any different, as more Aussie brand managers and media agencies are starting to invest in smart branded entertainment.”

Projucer’s one-hour special, Desert Vet, will air in prime time on Channel Seven in early 2018, and together with director of production Tim Small, the company is trying to set a new benchmark in reality documentary making.

Viewers will be treated to a premium, cinematic approach to an otherwise templated genre as a small observational documentary crew track and introduce potentially the most incredible vet you’ve never heard of in Rick Fenny to the world as he undergoes his day-to-day remote vet work across 5,500 kilometres of harsh desert.

Rick Fenny (Desert Vet)

Desert Vet’s Rick Fenny

Desert Vet follows Projucer’s innovative reverse-engineered funding model, with Tourism WA and Hill’s Pet Foods featuring as major partners of the show alongside Seven.

Also in the early stages of development for 2018 is Elise Strachan’s The Sweet Life. The US-based Australian YouTube sensation will celebrate the diversity of Australian dessert culture with a program format sure to get your stomach rumbling for sweets of all varieties.

Latest News

NITV Announces Four Indigenous Executive Appointments
  • Media

NITV Announces Four Indigenous Executive Appointments

National Indigenous television service NITV has announced four senior Indigenous appointments who will be responsible for growing its on-air and online platforms. Rhanna Collins, a proud Palawa woman, has worked at NITV for the past four years and has been appointed as executive editor, working across the TV station’s news and current affairs digital and […]

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends
  • Campaigns

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends

Queensland’s Transport and Main Roads Department (TMR) and creative agency Publicis Worldwide are targeting drink-driving over the holiday season with a new road safety campaign launching this week. The campaign is encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, this is the […]

JCDecaux-Owned APN Outdoor Snags Perth Airport
  • Media

JCDecaux-Owned APN Outdoor Snags Perth Airport

APN Outdoor, now part of JCDecaux, has signed an important new agreement with Perth Airport. This rounds out its existing contract covering internal advertising in all four terminals, as well as external billboards approaching and within the Perth Airport precinct. APN Outdoor currently holds the rights to all external advertising at the Airport, along with […]

Bunnings & Esky Plus Launch Frightfully Good Summer Ad
  • Advertising
  • Campaigns

Bunnings & Esky Plus Launch Frightfully Good Summer Ad

Cooler box maker Esky together with Bunnings have launched their latest TV commercial titled ‘Prey’ with the release of the new Esky Plus. Set against a far Northern Queensland looking river backdrop, the ad features a frightfully large crocodile as it launches from the riverbed and absconds with the product. The ad, which was conceived […]

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy
  • Marketing

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy

The Association of Market and Social Research Organisations (AMSRO) today applauded the Australian Competition and Consumer Commission’s (ACCC) preliminary Digital Platforms Inquiry report and proposals to further protect the privacy of individuals across the digital landscape.

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
  • Advertising
  • Technology

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

AppNexus, a Xandr company and leader in advertising technology, has announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine