The Projects* Appoints New Managing Director From Telstra

The Projects* Appoints New Managing Director From Telstra
SHARE
THIS



Influencer agency the projects* today announces the appointment of Matt McCann (pictured above on the right), the former GM of Media & Sport at Telstra, as the new managing director for the projects* in Australia.

McCann has a distinctive career with 12 years in media agencies across FMCG, Finance, Telco and Government before running one of Australia’s largest media budgets and sponsorship portfolios at Telstra. Matt will be managing the projects* Sydney team, overseeing the Content, Strategy, Creative, Account Service and Production departments.

Simon Philby (pictured above on the left), co-founder at the projects* said: “Our business has doubled in size both here in Oz and in the US over the last 12 months, and that’s largely down to the caliber of people we have been able to attract. It’s brilliant signing Matt who has an exceptional pedigree and most importantly shares our creative & cultural lense on the world. Matt is perfectly placed to drive our future growth”.

Carrie Barker, co-founder in the projects* said: “We are bringing in a seasoned operator to steer the Australian business through our next exciting chapter. Matt has experience with many of our key clients and relevant sectors, so will be pivotal in inspiring our partners to connect the dots between content, experiences and influencer marketing

McCann said: “I’m thrilled to be joining the projects* at such an amazing time in the business. I’ve watched the projects* over the years go from strength to strength and I can’t wait to continue this growth”.

The projects* was founded in Australia seven years ago, and launched in the United States three years ago, with European expansion planned for 2016. Current clients include: ABSOLUT Vodka, Bauer Media, Chivas Regal, Electronic Arts, Jameson Irish Whiskey, Mercedes-Benz, P&G, Perrier-Jouët, Samsung, Westfield, V Energy and Vanity Fair.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]