Priceline Pharmacy Appoints Ogilvy Melbourne As Creative Agency

Priceline Pharmacy Appoints Ogilvy Melbourne As Creative Agency

Priceline Pharmacy has announced a change in its advertising agency after a long and successful association with GIRL.

Priceline Pharmacy has transformed in the last 10 years as Australia’s leading health and beauty brand, and now has more than 420 stores nationally. As a result of the sustained growth of the brand, Priceline Pharmacy reassessed its requirements and determined that a change in agency partner would help sustain the growth and build on its achievements to date.

After a formal pitch process, Ogilvy Melbourne has been appointed Priceline Pharmacy’s creative agency partner.

Priceline Pharmacy general manager marketing, Mark O’Keefe, said that GIRL had made a substantial contribution to developing Priceline Pharmacy to its market position today.

“GIRL has been an integral part of our development and we thank them for being part of our successful journey.

“At the same time, we are delighted to welcome Ogilvy as part of our team. They demonstrated throughout the pitch process a clear understanding of our business and our customer with a strong ability to execute strategy into creative across all channels. We look forward to working with them to build Priceline Pharmacy’s market position as the leading health and beauty retailer,” he said.

Ogilvy Melbourne group managing director, Jo Rozario said: “Priceline Pharmacy is a business that has a genuine knowledge of its customer and clear sense of purpose. We were excited from the outset at the prospect of working with them and expanding on their incredibly strong base. We are very much looking forward to getting started in the coming weeks.”

Image via PostScript.




Please login with linkedin to comment

AusVeg Circulation Rupert Murdoch scweppes

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]