Priceline Pharmacy and Bauer Media have announced a continued partnership of the annual 30 Days of Fashion and Beauty campaign for the eighth consecutive year.
30 Days of Fashion and Beauty will run throughout September and will combine a kaleidoscope of consumer touch-points including broadcast, print, online, and social media executions, public events, in-store activations – including a live radio feed and smartphone app, catalogues, consumer promotions and a dedicated campaign microsite.
A 70-page Summer Beauty Guide will also appear on the outside back cover of Bauer Media’s September issue of The Australian Women’s Weekly, the October issue of Cosmopolitan and Shop Til You Drop. The campaign will also be backed by a major national television campaign and feature model, Cheyenne Tozzi as the face of Bauer Media and Priceline Pharmacy’s, 30 Days of Fashion and Beauty.
“We continue our longstanding relationship with Bauer Media on The 30 Days of Fashion and Beauty campaign because it celebrates our position as Australia’s biggest beauty playground – with an unparalleled breadth of range and rich in-store experience. In 2014, we have partnered with a 30 Days of Fashion and Beauty, Beauty Director, Rachael Brook and Beauty Vlogger, Chloe Morello to amplify our digital footprint and take details of our compelling offer to the widest possible audience,” said Mark O’Keefe, general manager marketing, Priceline Pharmacy.
“Our customers love that they can come to our stores and explore all the famous brands and latest products, while also having access to at least one trained Beauty Advisor in every Priceline Pharmacy store for expert advice. In the month of September our Beauty Advisors will be on hand to offer complimentary 30 minute makeup applications on four of the season’s on-trend makeup looks,” added O’Keefe.
This sponsorship is backed by one of Priceline Pharmacy’s biggest marketing initiatives for 2014. Priceline Pharmacy will promote 30 Days of Fashion and Beauty via owned marketing channels including and priceline.com.au/30Days, in-store, EDMs, Facebook, Instagram, YouTube, Pinterest and Twitter as well as activations with Bauer Media and Channel Nine’s, Today show to achieve a national footprint.
Deborah Thomas, Director of Media, Public Affairs & Brand Development at Bauer Media, said, “We are incredibly excited to be working with Priceline Pharmacy for the eighth year running. The overall campaign is always hugely successful for the retailers and brands involved: driving people in-store, as well as introducing them to new beauty, fashion and accessory brands.”
“We look forward to working closely with all the partners involved to deliver another successful 30 Days of Fashion and Beauty,” added Thomas.