Priceline Adds Whitney Port As Ambassador For Beauty Festival

Priceline Adds Whitney Port As Ambassador For Beauty Festival

Priceline Pharmacy has announced it is bringing international trendsetter and fashion designer Whitney Port to Australia next month, to launch the Spring/Summer 2015 beauty trends as part of the brand’s Festival of Beauty.

Lucille McCart
Posted by Lucille McCart

In a unique collaboration, Port has co-developed the trends with Priceline Pharmacy Makeup director Rae Morris, marrying Port’s international design flare with Rae’s expert makeup knowledge capturing the essence of what will be hot in beauty for this coming Spring/Summer season. The trends will be unveiled as a series of stunning looks at a major runway event at Sydney’s Doltone House on 26 August.

“I’m so honoured to be the ambassador for Priceline Pharmacy’s Festival of Beauty! As a designer, I appreciate beauty and fashion so this project embodies who I am as a person. Having the opportunity to work with Rae was so much fun and I’m really thrilled to be able to come to Australia to launch these exciting looks for the coming season,” said Port.

Talking about the inspiration behind the trends, Port said, “When Rae and I got together to work on these trends we were really inspired by how there are so many classic beauty looks that have defined moments in time – we decided to take the looks that everyone was already familiar with – and add a fresh twist, so that they felt modern and new.”

Port’s official duties will include helping launch Priceline Pharmacy’s Festival of Beauty campaign this month.

Newly announced, fellow Priceline Pharmacy ambassador Samantha Harris will also be attending the Festival of Beauty event next month, modelling one of the beauty trends.

The Festival of Beauty campaign is “a celebration of all things beauty.” For Priceline Pharmacy, unveiling the trends created in partnership with Port and Rae reinforces the retailer as the beauty authority and as a priority destination for Australian beauty lovers.