PRIA Recognises Excellence In PR At NSW Awards

PRIA Recognises Excellence In PR At NSW Awards

This year’s outstanding public relations and communications campaigns were revealed at the Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence ceremony.

PRIA’s Golden Target Awards recognise excellence in public relations and are judged by a panel of leaders in the profession and industry sector representatives. the awards celebrate the achievements of the Public Relations Institute of Australia’s members and identify innovative and exciting communications programs from across the nation.

Submissions come from all over Australia, across sixteen categories, keeping the judges busy until end of August (for a full list of categories see here).

The event celebrated a total of 41 NSW based campaigns and teams. Over 100 PR professionals gathered to celebrate this year’s winners and attendees enjoyed a special night in a one of Sydney’s trendiest locations.

Allison Lee, National GTA Chair said, “The winning campaigns were those that moved the needle, that made a real difference to the bottom line of the client or company, or solved a significant communications challenge. Many of the winning campaigns set a benchmark for PR internationally and were adopted by other markets.

“Best of the best winners including Red Agency, the media department at the Australian National University, and the communications team at Carnival Cruises, showed creativity combined with excellent implementation. Their efforts, and successes, should be recognised by the entire industry.

“2014 marked a year of rigourous review with judges sticking closely to strict evaluation guidelines, whilst robustly debating the results. As a result, the State Award for Excellence winners really do represent the best of the best,” Lee concluded.

NSW entries have continued the high standard of entries received thus far, which will all now go towards the National Golden Target Awards competition later this year in Brisbane. Well done to all entries and winners.

Government Sponsored Campaigns
NSW COMMENDED Australia’s Digital Switchover Vanessa Liell, n2n Communications
NSW HIGHLY COMMENDED 2013 Asbestos Awareness Month Campaign Clare & Alice Collins, Insight Communications
NSW HIGHLY COMMENDED HIV Pop Up Testing: Changing the HIV testing landscape across NSW Samara Kitchener, NSW Health
NSW WINNER Raising the profile of TAFE NSW – Western Sydney Institute Robyn Sefiani, Sefiani Communications Group
Public Affairs
NSW WINNER Gender reporting is not red tape Viv Hardy, Callidus PR
Issues Management & Crisis Communication
NSW HIGHLY COMMENDED Danone Nutricia Contamination Crisis Ava Lawler, Weber Shandwick Australia
NSW WINNER Successfully navigating troubled waters Anthony Tregoning, Financial & Corporate Relations
Internal / Change Management Communications
NSW WINNER Connecting with Words Sandra Hilmer, Telstra
Consumer Marketing
NSW HIGHLY COMMENDED NESCAFÉ Dolce Gusto: Michael Breach, ‘Coffee artist of the stars’ promotes #DolceGustoArt Philippa Naylor & Frances Dwyer, IMPACT Communications Australia
NSW HIGHLY COMMENDED Canstar ’10 Minute Challenge’ Carden Calder, BlueChip Communications
NSW HIGHLY COMMENDED Know what they like, find what they love Rachel White, Red Agency & eBay
NSW HIGHLY COMMENDED Canon Shine Andrew Giles, Canon Australia & Kieran Moore, Ogilvy PR
NSW HIGHLY COMMENDED The LAB experiment – Best & Less Matthew Gain, Edelman Australia
NSW WINNER Flora Pro-activ, From Floraville to the Nation! Melissa Cullen, Res Publica
Business to Business
NSW HIGHLY COMMENDED The Brother partner training tool Karen Coleman, Bite
NSW HIGHLY COMMENDED Establishing a new EFT brand in the Australian market Anthony Tregoning, Financial & Corporate Relations
NSW WINNER GEReports.com.au – General Electric Matthew Gain, Edelman Australia
Sustainability & Corporate Social Responsibility
NSW COMMENDED Petbarn sets up Purrfect pairs Michael Pooley, Professional Public Relations
NSW COMMENDED Improving Brand Health & Addressing Negative Sentiment through CSR – KFC Matthew Gain, Edelman Australia
NSW COMMENDED Australian Bites and Stings David Leahy, Buchan Consulting
NSW HIGHLY COMMENDED United Nations Foundation – Changing the conversation on climate change James Wright, Red Agency
NSW WINNER Nespresso Project Upcycle Ava Lawler, Weber Shandwick Australia
Health Organisations
NSW COMMENDED Love your Lungs at 65 Years Young Kristen Bruce & Paul Jans, VIVA! Communications
NSW COMMENDED An integrated PR Campaign calling for preventative community action to ‘Outsmart Flu’ Kristen Bruce & Paul Jans, VIVA! Communications
NSW COMMENDED Live, Love, Play – Inspiring people to ‘do better’ with Asthma Australia Ava Lawler, Weber Shandwick Australia?
NSW HIGHLY COMMENDED Loud House – Hearing Australia Matthew Gain, Edelman Australia
NSW HIGHLY COMMENDED Informed Beauty- Allergan Matthew Gain, Edelman Australia
NSW HIGHLY COMMENDED The Royal Flying Doctor Service – Buy the Sky James Wright, Red Agency
NSW WINNER HIV Pop Up Testing – Taking Testing to the People Samara Kitchener, NSW Health
Low Cost/Pro Bono
NSW COMMENDED A bloody great night out Christina Efthymiades, Laconic PR and Communications
NSW HIGHLY COMMENDED Busking for life Elizabeth Mckenzie, Red Agency
NSW WINNER The Royal Flying Doctor Service – Buy the Sky James Wright, Red Agency
Best Use of Analytics
NSW COMMENDED VedaScore Launch: Know Where You Stand Tim Powell, The POP Agency
Emerging PR Practitioner of the Year
NSW COMMENDED Alex Charlwood n2n Communications
NSW HIGHLY COMMENDED Nick Creevey n2n Communications
NSW HIGHLY COMMENDED Alison Whealing n2n Communications
NSW WINNER Ishtar Schneider Palin Communications
PR Consultancy of the Year
NSW COMMENDED Sauce Communications Liane Sayer-Roberts
NSW HIGHLY COMMENDED Edelman Australia Matthew Gain
NSW WINNER Red Agency James Wright
In-house PR Team of the Year
NSW WINNER Carnival Australia Peter Taylor