This year’s outstanding public relations and communications campaigns were revealed at the Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence ceremony.
PRIA’s Golden Target Awards recognise excellence in public relations and are judged by a panel of leaders in the profession and industry sector representatives. the awards celebrate the achievements of the Public Relations Institute of Australia’s members and identify innovative and exciting communications programs from across the nation.
Submissions come from all over Australia, across sixteen categories, keeping the judges busy until end of August (for a full list of categories see here).
The event celebrated a total of 41 NSW based campaigns and teams. Over 100 PR professionals gathered to celebrate this year’s winners and attendees enjoyed a special night in a one of Sydney’s trendiest locations.
Allison Lee, National GTA Chair said, “The winning campaigns were those that moved the needle, that made a real difference to the bottom line of the client or company, or solved a significant communications challenge. Many of the winning campaigns set a benchmark for PR internationally and were adopted by other markets.
“Best of the best winners including Red Agency, the media department at the Australian National University, and the communications team at Carnival Cruises, showed creativity combined with excellent implementation. Their efforts, and successes, should be recognised by the entire industry.
“2014 marked a year of rigourous review with judges sticking closely to strict evaluation guidelines, whilst robustly debating the results. As a result, the State Award for Excellence winners really do represent the best of the best,” Lee concluded.
NSW entries have continued the high standard of entries received thus far, which will all now go towards the National Golden Target Awards competition later this year in Brisbane. Well done to all entries and winners.
|Government Sponsored Campaigns|
|NSW COMMENDED||Australia’s Digital Switchover||Vanessa Liell, n2n Communications|
|NSW HIGHLY COMMENDED||2013 Asbestos Awareness Month Campaign||Clare & Alice Collins, Insight Communications|
|NSW HIGHLY COMMENDED||HIV Pop Up Testing: Changing the HIV testing landscape across NSW||Samara Kitchener, NSW Health|
|NSW WINNER||Raising the profile of TAFE NSW – Western Sydney Institute||Robyn Sefiani, Sefiani Communications Group|
|NSW WINNER||Gender reporting is not red tape||Viv Hardy, Callidus PR|
|Issues Management & Crisis Communication|
|NSW HIGHLY COMMENDED||Danone Nutricia Contamination Crisis||Ava Lawler, Weber Shandwick Australia|
|NSW WINNER||Successfully navigating troubled waters||Anthony Tregoning, Financial & Corporate Relations|
|Internal / Change Management Communications|
|NSW WINNER||Connecting with Words||Sandra Hilmer, Telstra|
|NSW HIGHLY COMMENDED||NESCAFÉ Dolce Gusto: Michael Breach, ‘Coffee artist of the stars’ promotes #DolceGustoArt||Philippa Naylor & Frances Dwyer, IMPACT Communications Australia|
|NSW HIGHLY COMMENDED||Canstar ’10 Minute Challenge’||Carden Calder, BlueChip Communications|
|NSW HIGHLY COMMENDED||Know what they like, find what they love||Rachel White, Red Agency & eBay|
|NSW HIGHLY COMMENDED||Canon Shine||Andrew Giles, Canon Australia & Kieran Moore, Ogilvy PR|
|NSW HIGHLY COMMENDED||The LAB experiment – Best & Less||Matthew Gain, Edelman Australia|
|NSW WINNER||Flora Pro-activ, From Floraville to the Nation!||Melissa Cullen, Res Publica|
|Business to Business|
|NSW HIGHLY COMMENDED||The Brother partner training tool||Karen Coleman, Bite|
|NSW HIGHLY COMMENDED||Establishing a new EFT brand in the Australian market||Anthony Tregoning, Financial & Corporate Relations|
|NSW WINNER||GEReports.com.au – General Electric||Matthew Gain, Edelman Australia|
|Sustainability & Corporate Social Responsibility|
|NSW COMMENDED||Petbarn sets up Purrfect pairs||Michael Pooley, Professional Public Relations|
|NSW COMMENDED||Improving Brand Health & Addressing Negative Sentiment through CSR – KFC||Matthew Gain, Edelman Australia|
|NSW COMMENDED||Australian Bites and Stings||David Leahy, Buchan Consulting|
|NSW HIGHLY COMMENDED||United Nations Foundation – Changing the conversation on climate change||James Wright, Red Agency|
|NSW WINNER||Nespresso Project Upcycle||Ava Lawler, Weber Shandwick Australia|
|NSW COMMENDED||Love your Lungs at 65 Years Young||Kristen Bruce & Paul Jans, VIVA! Communications|
|NSW COMMENDED||An integrated PR Campaign calling for preventative community action to ‘Outsmart Flu’||Kristen Bruce & Paul Jans, VIVA! Communications|
|NSW COMMENDED||Live, Love, Play – Inspiring people to ‘do better’ with Asthma Australia||Ava Lawler, Weber Shandwick Australia?|
|NSW HIGHLY COMMENDED||Loud House – Hearing Australia||Matthew Gain, Edelman Australia|
|NSW HIGHLY COMMENDED||Informed Beauty- Allergan||Matthew Gain, Edelman Australia|
|NSW HIGHLY COMMENDED||The Royal Flying Doctor Service – Buy the Sky||James Wright, Red Agency|
|NSW WINNER||HIV Pop Up Testing – Taking Testing to the People||Samara Kitchener, NSW Health|
|Low Cost/Pro Bono|
|NSW COMMENDED||A bloody great night out||Christina Efthymiades, Laconic PR and Communications|
|NSW HIGHLY COMMENDED||Busking for life||Elizabeth Mckenzie, Red Agency|
|NSW WINNER||The Royal Flying Doctor Service – Buy the Sky||James Wright, Red Agency|
|Best Use of Analytics|
|NSW COMMENDED||VedaScore Launch: Know Where You Stand||Tim Powell, The POP Agency|
|Emerging PR Practitioner of the Year|
|NSW COMMENDED||Alex Charlwood||n2n Communications|
|NSW HIGHLY COMMENDED||Nick Creevey||n2n Communications|
|NSW HIGHLY COMMENDED||Alison Whealing||n2n Communications|
|NSW WINNER||Ishtar Schneider||Palin Communications|
|PR Consultancy of the Year|
|NSW COMMENDED||Sauce Communications||Liane Sayer-Roberts|
|NSW HIGHLY COMMENDED||Edelman Australia||Matthew Gain|
|NSW WINNER||Red Agency||James Wright|
|In-house PR Team of the Year|
|NSW WINNER||Carnival Australia||Peter Taylor|