PRIA Announces 2016 NSW State Awards For Excellence In PR & Comms

PRIA Announces 2016 NSW State Awards For Excellence In PR & Comms
SHARE
THIS



The Public Relations Institute of Australia (PRIA) has today announced the finalists of the 40th Annual Golden Target Awards in New South Wales.

The Golden Target Awards (GTA) have recognised excellence in public relations and communication for 40 years. The awards celebrate the achievements of industry, identify innovative and exciting public relations and communication programs.

Awards are given to the best across content marketing, digital and social media, and integrated marketing campaigns as selected by a panel of public relations leaders and industry sector experts who rigorously assess entries in each category, selecting the winners, commended, and highly commended entrants.

A nomination is the highest achievement for PR and Communication professionals.  It signifies the quality of the campaign and indeed the skill of the person(s) involved in being able to innovate in an industry which is growing in complexity and continuously challenging conventional thinking.

Nominees and finalists of the National GTA’s will be celebrated at a Gala Dinner on the evening of Monday 14 November, in conjunction with the PRIA National Conference in Sydney.

The full list of categories and finalists in the NSW State awards is listed below. Winners will be awarded on the evening of 6 October at Doltone House, Hyde Park Sydney. Register to attend here.

Government Sponsored Campaigns

  • Raising the profile of TAFE Western Sydney – TAFE Western Sydney/Sefiani

Community Relations

  • XXXX Island Turns Back into a Pumpkin – Lion – XXXX, Res Publica
  • Waughs Championing Cause Close to Heart Stroke Prevention – VIVA! Communications, Kirsten Bruce, John Wanna, Elise Turner, Ruby

Internal/Change Management Communications

  • a-FUSION: humanising a massive IT system change – Ogilvy Impact and Canon Australia, Megan Caulfield and Kylie Church

Sustainability/Corporate Social Responsibility

  • Re-Pie-Cling – Red Agency, James Wright

Health Organisations 

  • Gaucher Disease: telling the patients story through data visualisation- Weber Shandwick, Kate Fouracre
  • Don’t be bone idle – ‘Know Your Bones’ to help curb bone fractures – VIVA! Communications, Kirsten Bruce
  • ADHD: It’s About Time – seeing the impact of ADHD through the eyes of parents and carers – Weber Shandwick, with Shire Australia
  • Primary IVF: Increasing access to high quality, affordable IVF – N2N & Primary IVF, Samara Kitchener & Lewis Shields

Small budget/Pro Bono

  • “Where’s William? Campaign” – Insight Communications, Alice Collins & Clare Collins
  • Steve Waugh Foundation – Red Agency, James Wright

Comprehensive/Major Campaign  

  • Vivid Sydney – Red Agency & Destination NSW , Allison Lee
  • Western Sydney University: Unlimited – Red Agency, James Wright

Content Marketing

  • Headband for Good – Haystac, Tim Broxup

Digital and Social

  • Headband for Good – Haystac, Tim Broxup
  • Primary IVF: Increasing access to high quality, affordable IVF – N2N & Primary IVF, Samara Kitchener & Lewis Shields

Startup (Launched in 2015/2016 Financial Year)

  • Mighty oaks from little Acorns grow – Howorth

Experiential

  • EBAY Innovation Lab – Pulse, Richard Brett
  • Brisbane Winter 2015 Campaign – Haystac

Integrated Marketing and Communication Campaign Strategy

  • Dr. Oetker’s Scuro Ristorante – Haystac
  • Western Sydney University: Unlimited – Red Agency, James Wright
  • 2015/16 Yellow Pages and White Pages covers program launch – Haystac

Consumer Marketing

  • Comvita Australia: Promoting Olive Leaf Extract for Heart Health – Palin Communications, Martin Palin
  • Driving world’s biggest gamblers and ecstasy users to Thailand for offshore rehab – VIVA! Communications, Kirsten Bruce

Business-to-Business Marketing

  • The SAP Australian Digital Experience Report – Howorth Communications, in collaboration with AMR Research & The Factuary, Graham White

Micro Consultancy Of The Year

  • LBPR, Lisa Burling
  • Lynsey Reilly Communications

Medium Consultancy of the Year

  • Sauce Communications: a rural success story
  • History Will Be Kind, Emma-Jane (EJ) Granleese

Large Consultancy Of The Year

  • The Mint Partners, Brett Galvin
  • Weber Shandwick, Ava Lawler
  • Red Agency, James Wright
  • N2N Communications, Vanessa Liell

In-house PR Team Of The Year

  • Opening Doors Across Australia & New Zealand – Airbnb, Dylan Smith
  • ING DIRECT, David Breen

Top sPRinter (Individuals with 2-5 years experience)

  • Ariana Shutte – Sauce Communications
  • Charmaine Tanti – Red Agency

Latest News

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]

Storyation Finalist For Global Content Marketing Agency Of The Year
  • Marketing

Storyation Finalist For Global Content Marketing Agency Of The Year

Sydney content marketing agency Storyation has been named a finalist for global Content Marketing Agency of the Year in the Content Marketing Association Awards in the US.  The only Australian agency on the short-list, Storyation was founded by two former Fairfax Media executives Lauren Quaintance (right in photo) and Mimi Cullen (left) and its clients include Tourism […]

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular
  • Marketing

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular

Jaden Social has been awarded the tender to handle integrated marketing for the NSW Schools Spectacular. The agreement will see Jaden Social manage marketing, media, digital and social across the 2018 to 2020 productions of Schools Spectacular, held at Qudos Bank Arena in November. Jaden Social underwent a competitive pitch to secure the account, in […]

APD Australia Appoints New Head Of Digital Product & Strategy
  • Marketing
  • Technology

APD Australia Appoints New Head Of Digital Product & Strategy

Digital transformation business APD has announced the appointment of Chris Butterworth as its Australian head of digital product and strategy. Based in Melbourne, Butterworth (pictured above) will be responsible for building on APD’s owned media team, growing its range of services and developing cross-channel products. Butterworth joins APD from Reprise Digital, where he was most […]