PRIA Announces 2015 Golden Target Awards Shortlisted Finalists

PRIA Announces 2015 Golden Target Awards Shortlisted Finalists
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This year’s Golden Target Awards (GTA) received a huge volume of entries with co-chairs, Angela Coombes and Grant Smith, backed by the expertise of the 2014 GTA Chair, Allison Lee FPRIA, and a team of 70+ Judges and Coordinators.

The team have spent a great deal of time diligently reading, scoring, re-scoring, debating and comparing results for each individual entry, in what has been a very robust and thoughtful process.

“Today’s process of announcing the shortlist of finalists is a new initiative for 2015 and a positive step forward for the GTAs. It will of course help build excitement in offices across the country as it outlines to entrants if they are in the running for a prestigious gong,” said fellow co-chair, Angela Coombes, NEC.

PRIA thanks all 170 entrants for their participation in this year’s GTAs and wish all shortlisted entries the best of luck at state and national finals. Successful awardees at state level go into the running for the national finals on Monday, 26 October 2015 at the Hotel Grand Chancellor, Hobart, Tasmania – as part of PRIA’s 2015 National Conference proceedings.

What does being shortlisted mean?

It means those listed are still in the running to be awarded as a winner, or receive a commendation at the state and/or national level. However, being shortlisted does not guarantee entrants a win or commendation at state and/or national level.

Given the high quality of entries this year, the Judges had a difficult task. Like all awards, many factors contribute to overall outcomes for entries. Unfortunately not all entries have been shortlisted but the GTA Executive Committee thank all entrants for the time, effort, and energy that goes into an award entry and acknowledge the hard work needed to get applications ready.

PRIA GTA co-chair, Grant Smith, Smith Communications, stated: “What a busy few weeks of judging it has been. After lengthy phone calls, meetings, teleconferences, to-ing and fro-ing, plus everything in between, we are delighted to be delivering today’s news. I am sure there are a number of very excited and disappointed teams getting the news as we head into the weekend.

“Judging a long-standing awards system such as the GTAs is not easy, but I am glad it is a detailed process as we – the judges – can all be very proud recognising the great work from our industry.”

Award Category Company Title of Entry State
Big Budget Rowland Transurban’s Acquisition of Queensland Motorways Limited QLD
Big Budget Haystac Public Affairs A Taste of Harmony 2015 NSW
Business-to-Business Marketing Weber Shandwick Australia Digital Roadies Take Centre Stage NSW
Business-to-Business Marketing Ogilvy Public Relations Expectations vs Reality of Retirement in Australia NSW
Business-to-Business Marketing Red Agency Mondelez International Mobile Futures NSW
Business-to-Business Marketing Hardman Communications & Commonwealth Bank of Australia Commonwealth Bank Agri Insights NSW
Community Relations Thiess John Holland Dragados and Transport for NSW Train tunnels, trucks and the toolkit to build trust – Sydney Metro Northwest NSW
Community Relations Porter Novelli Special Olympics National Games 2014 VIC
Community Relations P4 Group Gold Coast Light Rail – Community Relations QLD
Community Relations PR Edge Yellow Pages: RUOK? Covers Partnership VIC
Community Relations Department of Education Child and Parent Centres: The communications challenge for an innovative new community services model WA
Community Relations icon.pr Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW. VIC
Community Relations The Comms Team Smith Street Motorway and Olsen Avenue Interchange Upgrade QLD
Community Relations Clarity Communications City of Armadale to Get to know #TheDale WA
Community Relations Brisbane City Council, City Projects Office Legacy Way – A new community relations benchmark QLD
Consumer Marketing Fuel Communications Optus Switched Campaign with Dolph Lundgren NSW
Consumer Marketing Porter Novelli Melbourne CBD Christmas VIC
Consumer Marketing Marketing Elements (ME) and University of Technology Sydney (UTS) UTS City Master Plan Campaign NSW
Consumer Marketing Howorth AncestryDNA – Australia, where do you think you come from? NSW
Consumer Marketing Crossman Communications Rebuilding Trust in Malaysia Airlines in Australia and New Zealand NSW
Consumer Marketing Mater Health Services Mater Mothers’ Hospital Beautiful Moments Mother’s Day Campaign 2015 QLD
Consumer Marketing Edelman Samsung LifeLIVE NSW
Consumer Marketing Ellis Jones Tackling Obesity: The Impromy Health and Weight Loss Program VIC
Consumer Marketing Agent 99 Public Relations Buderim’s Hottest Ginger NSW
Consumer Marketing N2N Communications Stay With Pride NSW
Content Marketing Destination NSW Showcasing Savannah in Sydney: Turning postcard footage into visitor bookings NSW
Content Marketing icon.pr ‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours VIC
Content Marketing PPR Unilever Food Solutions – Back of House NSW
Digital and Social Accor Hotels Australia ibis PLAY NSW
Digital and Social PPR Australia Clipsal 500 Social Media Newsroom SA
Digital and Social Social@Ogilvy FSC Friday – Take the pledge and share it NSW
Digital and Social beyondblue Brains can Have a Mind of Their Own VIC
Digital and Social icon.pr Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW. VIC
Digital and Social icon.pr ‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours VIC
Digital and Social Edelman Adobe Australia and New Zealand NSW
Digital and Social Edelman GEReports: A light bulb moment for one of the world’s oldest brands NSW
Experiential Icon International The Art of Japanese Suntory Whisky NSW
Experiential Cole Lawson Communications Rolling out a ‘redi-revival’: rediATM Big Wednesday Giveaway QLD
Experiential HBF Hide and Sneakers WA
Experiential Hola PR ‘LWP Property Group: Bringing Communities to Life’ WA
Experiential Red Agency/Red Guerrilla The Bar that Jack Built NSW
Experiential Red Agency EASY Tour: HIV Testing Week NSW
Experiential Devahasdin Big Bethanie Bake Off WA
Government Sponsored Campaigns Insight Communications ‘Get to kNOw Asbestos this November’ NSW
Government Sponsored Campaigns Destination NSW Showcasing Savannah in Sydney: Turning postcard footage into visitor bookings NSW
Government Sponsored Campaigns Porter Novelli Melbourne Study Melbourne VIC
Government Sponsored Campaigns Fair Work Ombudsman Seasonal Workers Communications Campaign NSW
Government Sponsored Campaigns CSIRO Sparking Collaboration For Better Bushfire Management TAS
Government Sponsored Campaigns P4 Group P4 Group 620 Cultural Celebrations QLD
Government Sponsored Campaigns Phillips Group Queen Street Mall Visioning Plan QLD
Government Sponsored Campaigns Department of Education Relighting the ANZAC flame: Students lead WA in remembrance WA
Government Sponsored Campaigns icon.pr Raising awareness, reducing waste. Why Victorians Love Food, Hate Waste VIC
Government Sponsored Campaigns Fenton Communications Responsible Pet Ownership Campaign VIC
Government Sponsored Campaigns Red Agency EASY Tour: HIV Testing Week NSW
Health Organisations PPR Percy’s Practice WA
Health Organisations Buchan Giving Rare Cancers Patients a little more time NSW
Health Organisations HBF HBF Run for a Reason PR Campaign WA
Health Organisations SenateSHJ Meningococcal Australia: Know.Check.Act Campaign NSW
Health Organisations Content Doctor Choose Your Rural Adventure NSW
Health Organisations Dairy Australia Healthy Bones Action Week 2014: ‘Stronger Together’ VIC
Health Organisations NPS MedicineWise Winter is Coming NSW
Health Organisations GlaxoSmithKline (GSK) Enlarging awareness of enlarged prostates:are you a “More than once a night” man? VIC
Health Organisations Edelman PR Launch of Genzyme’s Lemtrada NSW
Health Organisations ACON Ending HIV: Giant Condom Campaign Activation NSW
Health Organisations Whiddon Sign My Name NSW
Health Organisations VIVA! Communications Our Plea for Life NSW
Health Organisations VIVA! Communications Lungs4Life – Driving adult protection against pneumococcal pneumonia NSW
Health Organisations VIVA! Communications Supporting the world’s largest and most rigorous investigation into anorexia nervosa NSW
Health Organisations Red Agency EASY Tour: HIV Testing Week NSW
Health Organisations Sophia Arthur, Freelance Communication Consultant Heart of Australia: On the highway to health Qld
In-house PR Team of the Year HBF Health Ltd HBF Media & Communications Team WA
In-house PR Team of the Year NPS MedicineWise Media & PR Team, NPS MedicineWise NSW
In-house PR Team of the Year Regatta Hotel Regatta Hotel QLD
In-house PR Team of the Year The Travel Corporation Elevating Media Trips NSW
In-house PR Team of the Year Gold Coast Football Club Gold Coast Football Club – Media Relations Department QLD
Integrated Marketing and Communication Campaign Strategy Weber Shandwick Nespresso: Milk Expertise NSW
Integrated Marketing and Communication Campaign Strategy Weber Shandwick Sydney Digital Roadies Take Centre Stage NSW
Integrated Marketing and Communication Campaign Strategy Cannings Purple #heartofgold Campaign for WA gold miners WA
Integrated Marketing and Communication Campaign Strategy ING DIRECT ING DIRECT ‘ Say no to ATM fees’ NSW
Integrated Marketing and Communication Campaign Strategy PPR Transitions Optical Integrated Digital Campaign SA
Integrated Marketing and Communication Campaign Strategy Kite Communications Tourism Northern Territory’s ‘Mates of the Territory’ celebrity ambassador program NSW
Integrated Marketing and Communication Campaign Strategy Graham White Orchestrate Amazing: The Launch of Microsoft Azure Data Centre in Australia NSW
Integrated Marketing and Communication Campaign Strategy icon.pr Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW VIC
Integrated Marketing and Communication Campaign Strategy SenateSHJ Not out of the Woods NSW
Integrated Marketing and Communication Campaign Strategy Clarity Communications Celebrate WA-WA Day Campaign 2015 WA
Integrated Marketing and Communication Campaign Strategy PPR Indooroopilly Shopping Centre Brand Campaign QLD
Integrated Marketing and Communication Campaign Strategy Rowland Brand Queensland delivery – An integrated marketing and communication campaign QLD
Integrated Marketing and Communication Campaign Strategy HBF Momentum WA
Integrated Marketing and Communication Campaign Strategy WA Department of Health Closing the ED door, avoiding a disaster WA
Internal/Change Management Thiess John Holland Dragados Ahead of the Game NSW
Internal/Change Management Porter Novelli Australia Business as usual – only better VIC
Internal/Change Management Yarry Valley Water Yarra Valley Water’s Purpose-led Transformation VIC
Internal/Change Management Elders Stand Up Speak Up SA
Internal/Change Management Bayer Australia Limited Bayer Australia and New Zealand – Ambition 2015 NSW
Internal/Change Management HBF Engaging Events – HBF WA
Internal/Change Management The University of Western Australia Pursue Impossible: Internal Communication WA
Internal/Change Management Boeing Defence Australia Building Project BOB QLD
Investor Relations Buchan Consulting Aligning Starpharma in Australia’s Investor Universe VIC
Issues Management and Crisis Communication Logan City Council It’s not rocket science – Using strategic partnerships to change the face of Logan QLD
Issues Management and Crisis Communication Crossman Communication Rebuilding Trust in Malaysia Airlines in Australia & New Zealand NSW
Issues Management and Crisis Communication Australian Red Cross Blood Service Easter Mondayitis: How good PR helped to prevent a blood suply crisis VIC
Issues Management and Crisis Communication Ogilvy Public Relations Australia The Release of Peter Greste NSW
Large Consultancy of the Year Weber Shandwick Weber Shandwick: Large Consultancy of the Year NSW
Large Consultancy of the Year P4 Group P4 Group QLD
Large Consultancy of the Year The Red Republic The Red Republic QLD
Large Consultancy of the Year Red Agency Red Agency NSW
Large Consultancy of the Year N2N Communications N2N Communications NSW
Large Consultancy of the Year PPR PPR NSW
Large Consultancy of the Year Porter Novelli Melbourne Porter Novelli Melbourne VIC
Large Consultancy of the Year Buchan Consultancy Buchan and Beyond: 30 Years of Success VIC
Large Consultancy of the Year Edelman Edelman Australia NSW
Medium Consultancy of the Year s2i s2i NSW
Medium Consultancy of the Year Sauce Communications Sauce Communications: A Rural Success Story NSW
Medium Consultancy of the Year Kite Communications Kite Communications NSW
Medium Consultancy of the Year Agent99 Public Relations Agent99 Public Relations NSW
Micro Consultancy of the Year LBPR Pty Ltd LBPR NSW
PR Educator of the Year University of Newcastle Dr Melanie James NSW
Public Affairs Collective Position Uncorking Victoria’s Potential VIC
Public Affairs Weber Shandwick Australia Australia’s Future Submarine Project NSW
Public Affairs Cancer Council Australia Saving Life 2015: a pre-election campaign NSW
Public Affairs Microsoft Australia & Ogilvy PR Australia Joined Up Innovation NSW
Public Affairs Australia Post ‘Stamp’ of Approval VIC
Public Affairs icon.pr Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW VIC
Public Affairs Australian Veterinary Association Australian higher education reforms and the veterinary profession NSW
Public Affairs Clean Energy Regulator The Clean Energy Regulator: Thinking outside the data ACT
Public Affairs Corporate Communications Tas Pty Ltd Petrol Price Investigation in Tasmania TAS
Public Affairs VIVA! Communications Helping #saveaHUSlives – Government funding secured for life-saving treatment for ultra-rare blood disease NSW
Public Affairs Ogilvy Public Relations Australia The Release of Peter Greste NSW
Small Budget/Pro Bono Cube & MS Research Australia Kiss Goodbye to MS Campaign 2015 NSW
Small Budget/Pro Bono Porter Novelli Melbourne Jack & Bill VIC
Small Budget/Pro Bono P4 Group & HIV Foundation RAPID Roadshow QLD
Small Budget/Pro Bono Sydney Convicts Rugby Club Tackling Homophobia in Sport NSW
Small Budget/Pro Bono The Red Republic Women’s Legal Services – Dancing CEO’s QLD
Small Budget/Pro Bono LBPR Pty Ltd “What’s Up With Mum?” – Explaining MS to Kids NSW
Small Budget/Pro Bono Rowland Queensland Community Foundation – Philanthropy Week 2015 QLD
Small Budget/Pro Bono IMPACT Communications Australia Introducing Sydney to the fine arts of the streets with #chalkurbanart NSW
Small Budget/Pro Bono Creative Territory Dundee Beach Charity Golf Day NT
Startup Sefiani & Kite Communications Launching an ‘Australian first’ challenger brand: RateSetter NSW
Startup Reflected Image PRoductions Australia’s First Swim with Humpback Whales Experience QLD
Sustainability/ Corporate Social Responsibility Palin Communications Sailing Through Adversity: Biogen & Oceans of Hope ANZ NSW
Sustainability/ Corporate Social Responsibility icon.pr Towards a more sustainable Victoria. Raising awareness of ‘Love Food, Hate Waste’ VIC
Sustainability/ Corporate Social Responsibility PPR Queensland Addressing Suicide in Queensland’s Construction Industry QLD
Sustainability/ Corporate Social Responsibility Edelman SAMSUNG ADAPPT – Adappt for success: Encouraging young Aussies to design the change they want to see in the world. NSW
Sustainability/ Corporate Social Responsibility PPR McHappy Day NSW ACT 2014 # OurFamilyPromise NSW
Technology Product Microsoft Australia Orchestrate Amazing: The Launch of Microsoft Azure Data Centres in Australia NSW
Top sPRinters in 2015 Porter Novelli Melbourne Phoebe Saunders VIC
Top sPRinters in 2015 Weber Shandwick Hannah Rayment NSW
Top sPRinters in 2015 Weber Shandwick Heather-Ann Cody NSW
Top sPRinters in 2015 Cole Lawson Communications Erin Rigby QLD
Top sPRinters in 2015 Tourism & Events Queensland Hannah Statham QLD
Top sPRinters in 2015 Dairy Australia Emma Kershaw VIC
Top sPRinters in 2015 PPR Chloe Turner NSW
Top sPRinters in 2015 PPR Amity Harrold NSW
Top sPRinters in 2015 Communikate et al Ruby Livesey SA
Top sPRinters in 2015 Phillips Group Jessica Effeney QLD
Top sPRinters in 2015 N2N Communications Melanie Wellington NSW

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