PRIA Announces 2015 Golden Target Awards Shortlisted Finalists

This year’s Golden Target Awards (GTA) received a huge volume of entries with co-chairs, Angela Coombes and Grant Smith, backed by the expertise of the 2014 GTA Chair, Allison Lee FPRIA, and a team of 70+ Judges and Coordinators.

The team have spent a great deal of time diligently reading, scoring, re-scoring, debating and comparing results for each individual entry, in what has been a very robust and thoughtful process.

“Today’s process of announcing the shortlist of finalists is a new initiative for 2015 and a positive step forward for the GTAs. It will of course help build excitement in offices across the country as it outlines to entrants if they are in the running for a prestigious gong,” said fellow co-chair, Angela Coombes, NEC.

PRIA thanks all 170 entrants for their participation in this year’s GTAs and wish all shortlisted entries the best of luck at state and national finals. Successful awardees at state level go into the running for the national finals on Monday, 26 October 2015 at the Hotel Grand Chancellor, Hobart, Tasmania – as part of PRIA’s 2015 National Conference proceedings.

What does being shortlisted mean?

It means those listed are still in the running to be awarded as a winner, or receive a commendation at the state and/or national level. However, being shortlisted does not guarantee entrants a win or commendation at state and/or national level.

Given the high quality of entries this year, the Judges had a difficult task. Like all awards, many factors contribute to overall outcomes for entries. Unfortunately not all entries have been shortlisted but the GTA Executive Committee thank all entrants for the time, effort, and energy that goes into an award entry and acknowledge the hard work needed to get applications ready.

PRIA GTA co-chair, Grant Smith, Smith Communications, stated: “What a busy few weeks of judging it has been. After lengthy phone calls, meetings, teleconferences, to-ing and fro-ing, plus everything in between, we are delighted to be delivering today’s news. I am sure there are a number of very excited and disappointed teams getting the news as we head into the weekend.

“Judging a long-standing awards system such as the GTAs is not easy, but I am glad it is a detailed process as we – the judges – can all be very proud recognising the great work from our industry.”

Award Category	Company	Title of Entry	State
Big Budget	Rowland	Transurban’s Acquisition of Queensland Motorways Limited	QLD
Big Budget	Haystac Public Affairs	A Taste of Harmony 2015	NSW
Business-to-Business Marketing	Weber Shandwick Australia	Digital Roadies Take Centre Stage	NSW
Business-to-Business Marketing	Ogilvy Public Relations	Expectations vs Reality of Retirement in Australia	NSW
Business-to-Business Marketing	Red Agency	Mondelez International Mobile Futures	NSW
Business-to-Business Marketing	Hardman Communications & Commonwealth Bank of Australia	Commonwealth Bank Agri Insights	NSW
Community Relations	Thiess John Holland Dragados and Transport for NSW	Train tunnels, trucks and the toolkit to build trust – Sydney Metro Northwest	NSW
Community Relations	Porter Novelli	Special Olympics National Games 2014	VIC
Community Relations	P4 Group	Gold Coast Light Rail – Community Relations	QLD
Community Relations	PR Edge	Yellow Pages: RUOK? Covers Partnership	VIC
Community Relations	Department of Education	Child and Parent Centres: The communications challenge for an innovative new community services model	WA
Community Relations	icon.pr	Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW.	VIC
Community Relations	The Comms Team	Smith Street Motorway and Olsen Avenue Interchange Upgrade	QLD
Community Relations	Clarity Communications	City of Armadale to Get to know #TheDale	WA
Community Relations	Brisbane City Council, City Projects Office	Legacy Way – A new community relations benchmark	QLD
Consumer Marketing	Fuel Communications	Optus Switched Campaign with Dolph Lundgren	NSW
Consumer Marketing	Porter Novelli	Melbourne CBD Christmas	VIC
Consumer Marketing	Marketing Elements (ME) and University of Technology Sydney (UTS)	UTS City Master Plan Campaign	NSW
Consumer Marketing	Howorth	AncestryDNA – Australia, where do you think you come from?	NSW
Consumer Marketing	Crossman Communications	Rebuilding Trust in Malaysia Airlines in Australia and New Zealand	NSW
Consumer Marketing	Mater Health Services	Mater Mothers’ Hospital Beautiful Moments Mother’s Day Campaign 2015	QLD
Consumer Marketing	Edelman	Samsung LifeLIVE	NSW
Consumer Marketing	Ellis Jones	Tackling Obesity: The Impromy Health and Weight Loss Program	VIC
Consumer Marketing	Agent 99 Public Relations	Buderim’s Hottest Ginger	NSW
Consumer Marketing	N2N Communications	Stay With Pride	NSW
Content Marketing	Destination NSW	Showcasing Savannah in Sydney: Turning postcard footage into visitor bookings	NSW
Content Marketing	icon.pr	‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours	VIC
Content Marketing	PPR	Unilever Food Solutions – Back of House	NSW
Digital and Social	Accor Hotels Australia	ibis PLAY	NSW
Digital and Social	PPR Australia	Clipsal 500 Social Media Newsroom	SA
Digital and Social	Social@Ogilvy	FSC Friday – Take the pledge and share it	NSW
Digital and Social	beyondblue	Brains can Have a Mind of Their Own	VIC
Digital and Social	icon.pr	Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW.	VIC
Digital and Social	icon.pr	‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours	VIC
Digital and Social	Edelman	Adobe Australia and New Zealand	NSW
Digital and Social	Edelman	GEReports: A light bulb moment for one of the world’s oldest brands	NSW
Experiential	Icon International	The Art of Japanese Suntory Whisky	NSW
Experiential	Cole Lawson Communications	Rolling out a ‘redi-revival’: rediATM Big Wednesday Giveaway	QLD
Experiential	HBF	Hide and Sneakers	WA
Experiential	Hola PR	‘LWP Property Group: Bringing Communities to Life’	WA
Experiential	Red Agency/Red Guerrilla	The Bar that Jack Built	NSW
Experiential	Red Agency	EASY Tour: HIV Testing Week	NSW
Experiential	Devahasdin	Big Bethanie Bake Off	WA
Government Sponsored Campaigns	Insight Communications	‘Get to kNOw Asbestos this November’	NSW
Government Sponsored Campaigns	Destination NSW	Showcasing Savannah in Sydney: Turning postcard footage into visitor bookings	NSW
Government Sponsored Campaigns	Porter Novelli Melbourne	Study Melbourne	VIC
Government Sponsored Campaigns	Fair Work Ombudsman	Seasonal Workers Communications Campaign	NSW
Government Sponsored Campaigns	CSIRO	Sparking Collaboration For Better Bushfire Management	TAS
Government Sponsored Campaigns	P4 Group	P4 Group 620 Cultural Celebrations	QLD
Government Sponsored Campaigns	Phillips Group	Queen Street Mall Visioning Plan	QLD
Government Sponsored Campaigns	Department of Education	Relighting the ANZAC flame: Students lead WA in remembrance	WA
Government Sponsored Campaigns	icon.pr	Raising awareness, reducing waste. Why Victorians Love Food, Hate Waste	VIC
Government Sponsored Campaigns	Fenton Communications	Responsible Pet Ownership Campaign	VIC
Government Sponsored Campaigns	Red Agency	EASY Tour: HIV Testing Week	NSW
Health Organisations	PPR	Percy’s Practice	WA
Health Organisations	Buchan	Giving Rare Cancers Patients a little more time	NSW
Health Organisations	HBF	HBF Run for a Reason PR Campaign	WA
Health Organisations	SenateSHJ	Meningococcal Australia: Know.Check.Act Campaign	NSW
Health Organisations	Content Doctor	Choose Your Rural Adventure	NSW
Health Organisations	Dairy Australia	Healthy Bones Action Week 2014: ‘Stronger Together’	VIC
Health Organisations	NPS MedicineWise	Winter is Coming	NSW
Health Organisations	GlaxoSmithKline (GSK)	Enlarging awareness of enlarged prostates:are you a “More than once a night” man?	VIC
Health Organisations	Edelman	PR Launch of Genzyme’s Lemtrada	NSW
Health Organisations	ACON	Ending HIV: Giant Condom Campaign Activation	NSW
Health Organisations	Whiddon	Sign My Name	NSW
Health Organisations	VIVA! Communications	Our Plea for Life	NSW
Health Organisations	VIVA! Communications	Lungs4Life – Driving adult protection against pneumococcal pneumonia	NSW
Health Organisations	VIVA! Communications	Supporting the world’s largest and most rigorous investigation into anorexia nervosa	NSW
Health Organisations	Red Agency	EASY Tour: HIV Testing Week	NSW
Health Organisations	Sophia Arthur, Freelance Communication Consultant	Heart of Australia: On the highway to health	Qld
In-house PR Team of the Year	HBF Health Ltd	HBF Media & Communications Team	WA
In-house PR Team of the Year	NPS MedicineWise	Media & PR Team, NPS MedicineWise	NSW
In-house PR Team of the Year	Regatta Hotel	Regatta Hotel	QLD
In-house PR Team of the Year	The Travel Corporation	Elevating Media Trips	NSW
In-house PR Team of the Year	Gold Coast Football Club	Gold Coast Football Club – Media Relations Department	QLD
Integrated Marketing and Communication Campaign Strategy	Weber Shandwick	Nespresso: Milk Expertise	NSW
Integrated Marketing and Communication Campaign Strategy	Weber Shandwick Sydney	Digital Roadies Take Centre Stage	NSW
Integrated Marketing and Communication Campaign Strategy	Cannings Purple	#heartofgold Campaign for WA gold miners	WA
Integrated Marketing and Communication Campaign Strategy	ING DIRECT	ING DIRECT ‘ Say no to ATM fees’	NSW
Integrated Marketing and Communication Campaign Strategy	PPR	Transitions Optical Integrated Digital Campaign	SA
Integrated Marketing and Communication Campaign Strategy	Kite Communications	Tourism Northern Territory’s ‘Mates of the Territory’ celebrity ambassador program	NSW
Integrated Marketing and Communication Campaign Strategy	Graham White	Orchestrate Amazing: The Launch of Microsoft Azure Data Centre in Australia	NSW
Integrated Marketing and Communication Campaign Strategy	icon.pr	Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW	VIC
Integrated Marketing and Communication Campaign Strategy	SenateSHJ	Not out of the Woods	NSW
Integrated Marketing and Communication Campaign Strategy	Clarity Communications	Celebrate WA-WA Day Campaign 2015	WA
Integrated Marketing and Communication Campaign Strategy	PPR	Indooroopilly Shopping Centre Brand Campaign	QLD
Integrated Marketing and Communication Campaign Strategy	Rowland	Brand Queensland delivery – An integrated marketing and communication campaign	QLD
Integrated Marketing and Communication Campaign Strategy	HBF	Momentum	WA
Integrated Marketing and Communication Campaign Strategy	WA Department of Health	Closing the ED door, avoiding a disaster	WA
Internal/Change Management	Thiess John Holland Dragados	Ahead of the Game	NSW
Internal/Change Management	Porter Novelli Australia	Business as usual – only better	VIC
Internal/Change Management	Yarry Valley Water	Yarra Valley Water’s Purpose-led Transformation	VIC
Internal/Change Management	Elders	Stand Up Speak Up	SA
Internal/Change Management	Bayer Australia Limited	Bayer Australia and New Zealand – Ambition 2015	NSW
Internal/Change Management	HBF	Engaging Events – HBF	WA
Internal/Change Management	The University of Western Australia	Pursue Impossible: Internal Communication	WA
Internal/Change Management	Boeing Defence Australia	Building Project BOB	QLD
Investor Relations	Buchan Consulting	Aligning Starpharma in Australia’s Investor Universe	VIC
Issues Management and Crisis Communication	Logan City Council	It’s not rocket science – Using strategic partnerships to change the face of Logan	QLD
Issues Management and Crisis Communication	Crossman Communication	Rebuilding Trust in Malaysia Airlines in Australia & New Zealand	NSW
Issues Management and Crisis Communication	Australian Red Cross Blood Service	Easter Mondayitis: How good PR helped to prevent a blood suply crisis	VIC
Issues Management and Crisis Communication	Ogilvy Public Relations Australia	The Release of Peter Greste	NSW
Large Consultancy of the Year	Weber Shandwick	Weber Shandwick: Large Consultancy of the Year	NSW
Large Consultancy of the Year	P4 Group	P4 Group	QLD
Large Consultancy of the Year	The Red Republic	The Red Republic	QLD
Large Consultancy of the Year	Red Agency	Red Agency	NSW
Large Consultancy of the Year	N2N Communications	N2N Communications	NSW
Large Consultancy of the Year	PPR	PPR	NSW
Large Consultancy of the Year	Porter Novelli Melbourne	Porter Novelli Melbourne	VIC
Large Consultancy of the Year	Buchan Consultancy	Buchan and Beyond: 30 Years of Success	VIC
Large Consultancy of the Year	Edelman	Edelman Australia	NSW
Medium Consultancy of the Year	s2i	s2i	NSW
Medium Consultancy of the Year	Sauce Communications	Sauce Communications: A Rural Success Story	NSW
Medium Consultancy of the Year	Kite Communications	Kite Communications	NSW
Medium Consultancy of the Year	Agent99 Public Relations	Agent99 Public Relations	NSW
Micro Consultancy of the Year	LBPR Pty Ltd	LBPR	NSW
PR Educator of the Year	University of Newcastle	Dr Melanie James	NSW
Public Affairs	Collective Position	Uncorking Victoria’s Potential	VIC
Public Affairs	Weber Shandwick Australia	Australia’s Future Submarine Project	NSW
Public Affairs	Cancer Council Australia	Saving Life 2015: a pre-election campaign	NSW
Public Affairs	Microsoft Australia & Ogilvy PR Australia	Joined Up Innovation	NSW
Public Affairs	Australia Post	‘Stamp’ of Approval	VIC
Public Affairs	icon.pr	Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW	VIC
Public Affairs	Australian Veterinary Association	Australian higher education reforms and the veterinary profession	NSW
Public Affairs	Clean Energy Regulator	The Clean Energy Regulator: Thinking outside the data	ACT
Public Affairs	Corporate Communications Tas Pty Ltd	Petrol Price Investigation in Tasmania	TAS
Public Affairs	VIVA! Communications	Helping #saveaHUSlives – Government funding secured for life-saving treatment for ultra-rare blood disease	NSW
Public Affairs	Ogilvy Public Relations Australia	The Release of Peter Greste	NSW
Small Budget/Pro Bono	Cube & MS Research Australia	Kiss Goodbye to MS Campaign 2015	NSW
Small Budget/Pro Bono	Porter Novelli Melbourne	Jack & Bill	VIC
Small Budget/Pro Bono	P4 Group & HIV Foundation	RAPID Roadshow	QLD
Small Budget/Pro Bono	Sydney Convicts Rugby Club	Tackling Homophobia in Sport	NSW
Small Budget/Pro Bono	The Red Republic	Women’s Legal Services – Dancing CEO’s	QLD
Small Budget/Pro Bono	LBPR Pty Ltd	“What’s Up With Mum?” – Explaining MS to Kids	NSW
Small Budget/Pro Bono	Rowland	Queensland Community Foundation – Philanthropy Week 2015	QLD
Small Budget/Pro Bono	IMPACT Communications Australia	Introducing Sydney to the fine arts of the streets with #chalkurbanart	NSW
Small Budget/Pro Bono	Creative Territory	Dundee Beach Charity Golf Day	NT
Startup	Sefiani & Kite Communications	Launching an ‘Australian first’ challenger brand: RateSetter	NSW
Startup	Reflected Image PRoductions	Australia’s First Swim with Humpback Whales Experience	QLD
Sustainability/ Corporate Social Responsibility	Palin Communications	Sailing Through Adversity: Biogen & Oceans of Hope ANZ	NSW
Sustainability/ Corporate Social Responsibility	icon.pr	Towards a more sustainable Victoria. Raising awareness of ‘Love Food, Hate Waste’	VIC
Sustainability/ Corporate Social Responsibility	PPR Queensland	Addressing Suicide in Queensland’s Construction Industry	QLD
Sustainability/ Corporate Social Responsibility	Edelman	SAMSUNG ADAPPT – Adappt for success: Encouraging young Aussies to design the change they want to see in the world.	NSW
Sustainability/ Corporate Social Responsibility	PPR	McHappy Day NSW ACT 2014 # OurFamilyPromise	NSW
Technology Product	Microsoft Australia	Orchestrate Amazing: The Launch of Microsoft Azure Data Centres in Australia	NSW
Top sPRinters in 2015	Porter Novelli Melbourne	Phoebe Saunders	VIC
Top sPRinters in 2015	Weber Shandwick	Hannah Rayment	NSW
Top sPRinters in 2015	Weber Shandwick	Heather-Ann Cody	NSW
Top sPRinters in 2015	Cole Lawson Communications	Erin Rigby	QLD
Top sPRinters in 2015	Tourism & Events Queensland	Hannah Statham	QLD
Top sPRinters in 2015	Dairy Australia	Emma Kershaw	VIC
Top sPRinters in 2015	PPR	Chloe Turner	NSW
Top sPRinters in 2015	PPR	Amity Harrold	NSW
Top sPRinters in 2015	Communikate et al	Ruby Livesey	SA
Top sPRinters in 2015	Phillips Group	Jessica Effeney	QLD
Top sPRinters in 2015	N2N Communications	Melanie Wellington	NSW

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