Presto Appoints Match Media As Media Agency

Presto Appoints Match Media As Media Agency

Match Media is set for a happy Monday with the announcement the agency’s nabbed the media account for subscription video on demand (SVOD) service Presto.

B&T Magazine
Posted by B&T Magazine

Match Media will work alongside Presto’s creative agency Whybin\TBWA Sydney, with a consolidated media task to complete this month.

The account is one of Match Media’s biggest clients, said John Preston, CEO of Match Media (pictured above).

“The category is challenging, highly competitive and continually evolving,” he said. “Bringing all the media services under one roof gives Presto the ability to move swiftly to deliver Presto its rightful share of the streaming category.”

Presto has had an eventful past year as it attempts to compete with the other SVOD services in the marketplace – such as Netflix, Stan and the newly announced reality TV service Hayu.

Earlier in 2015 Presto announced it was teaming up with struggling SVOD service Quickflix, however that deal was terminated only a few months after as Quickflix looked to partner with an unnamed Chinese company overseas.

Nevertheless, Presto marketing director Sally Kiernan said the company has seen huge growth in its first year – indeed the company said viewers during the peak commuting times had increased some 130 per cent.

“Presto’s first year has seen huge growth and success, with thanks to the incredible support throughout this critical launch phase from our shareholder’s in-house media team and supporting media agency, Mindshare,” said Kiernan.

“We are thrilled to welcome Match Media as our dedicated media partner as we enter our second year, and look forward to working closely together.”