PR And Communication Industry Award Season Gears Up For 40th Birthday

PR And Communication Industry Award Season Gears Up For 40th Birthday
SHARE
THIS



The best of the best of the New South Wales’ Public Relations  and Communication industry were out in force last night as Sydney’s Doltone House Hyde Park hosted the 2016 Public Relations Institute of Australia (PRIA) 40th Golden Target Awards New South Wales State Finals.

The New South Wales State Awards for Excellence saw around 100 PR professionals gather to celebrate the PR industry’s depth of talent and honour the year’s leading campaigns, teams and consultancies in NSW.

One third of the 90 State level awards for the PRIA Golden Target were handed out in NSW last night.

The PRIA Golden Target Awards are held in two stages, State Awards held at similar events around the Australia in the lead up to the National Awards where the Australia’s best compete across an expanded list of categories.

Big winners of the night included: Haystac who were finallists five times across four different categories with five awards in total – three wins in the Integrated ‘Marketing and Communication Campaign Strategy’, ‘Experiential’ and ‘Content Marketing’ categories and two commended.

Red Agency were finallists seven times, across six different categories with seven awards in total – four highly commended and three commended, with both a highly commended and commended in the Comprehensive/Major Campaign category.

Viva! Communications were finallists and awarded three times, with a win for their work ‘Driving world’s biggest gamblers and ecstasy users to Thailand for offshore rehab’ and two highly commended elsewhere; Lynsey Reilly Communications was Highly Commended in the ‘Micro Consultancy of the Year’ category; Sauce Communications won ‘Medium Consultancy of the Year’ with Ariana Shutte from Sauce receiving a Highly Commended for ‘Top sPRinters’ (outstanding achievement for PR professionals with two to five years of experience).

N2N Communications were finallists twice for their work with Primary IVF in the ‘Health Organisations’ and ‘Digital and Social’ categories, and took home one gong for each. In addition to these wins, they produced the biggest cheer of the evening when they took home the final gong of the night for ‘Large Consultancy of the Year’.

Vanessa Liell, managing director, N2N said she was delighted with the win, and is very proud to be part of an industry that is so talented and exceptional. “Congratulations to the agencies that entered and were finalists among us, we’re very proud to have partners in our industry that we respect so much,” she said.

“We wouldn’t be here today without our incredibly talented team – this is absolutely a team effort and the result of an enormous amount of passion, energy and hard work from an incredibly talented team.”

Vanessa Liel (Second from left) Managing Director, the N2N Communications team, celebrate being awarded Large Consultancy of the Year.

“The State finals are always very exciting as they give us the first look at the large number of high calibre entries across the country, and this year was no exception,” said Jenny Muir, PRIA National President.

“There are so many outstanding entries that demonstrate extraordinary work. It is a sure sign that our industry is thriving and pushing the boundaries.”

Winners from all State Awards now have the opportunity to be recognised at the 2016 GTA National Finals Gala dinner, held at the Four Points by Sheraton on Monday 14 November in conjunction with the PRIA National Conference for Communication Innovation 14-15 November. https://www.ivvy.com/event/PRIA16/gta-dinner.html

Award categories and recipients are:

Government Sponsored Campaigns

  • Winner – Raising the Profile of TAFE Western Sydney – TAFE Western Sydney & Sefiani

Community Relations

  • Commended – XXXX Island Turns Back into a Pumpkin – Lion XXXX / Res Publica
  • Highly Commended – Waughs Championing Cause Close to Heart Stroke Prevention – VIVA! Communications

Internal/Change Management Communications

  • Highly Commended – a-FUSION: humanising a massive IT system change – Ogilvy Impact and Canon Australia

Sustainability/Corporate Social Responsibility

  • Highly Commended – Re-Pie-Cling – Red Agency

Health Organisations

  • Commended – Gaucher Disease: telling the patients story through data visualisation – Weber Shandwick
  • Highly Commended – ADHD: It’s About Time – seeing the impact of ADHD through the eyes of parents and carers – Weber Shandwick, with Shire Australia
  • Highly Commended – Don’t be bone idle- ‘Know Your Bones’ to help curb bone fractures – VIVA! Communications
  • Winner – Primary IVF – Increasing access to high quality, affordable IVF – N2N & Primary IVF

Small Budget/Pro Bono

  • Highly Commended – “Where’s William? Campaign” – Insight Communications
  • Highly Commended – Steve Waugh Foundation – Red Agency

Comprehensive/Major Campaign

  • Commended – Vivid Sydney – Red Agency & Destination NSW
  • Highly Commended – Western Sydney University: Unlimited – Red Agency

Content Marketing

  • Winner – Headband for Good – Haystac

Digital & Social

  • Commended – Headband for Good – Haystac
  • Winner – Primary IVF: Increasing access to high quality, affordable IVF – N2N & Primary IVF

Start-Up

  • Commended – Mighty oaks from little Acorns grow – Howorth

Experiential

  • Highly Commended – EBAY Innovation Lab – Pulse
  • Winner – Brisbane Winter 2015 Campaign – Haystac

Integrated Marketing and Communication Campaign Strategy

  • Commended – Western Sydney University: Unlimited – Red Agency
  • Commended – Dr. Oetker’s Scuro Ristorante – Haystac
  • Winner – 2015/16 Yellow Pages and White Pages covers program launch– Haystac

Consumer Marketing

  • Commended – Comvita Australia: Promoting Olive Leaf Extract for Heart Health – Palin Communications
  • Winner – Driving world’s biggest gamblers and ecstasy users to Thailand for offshore rehab – VIVA! Communications

Business-to-Business

  • Highly Commended – The SAP Australian Digital Experience Report – Howorth Communications, in collaboration with AMR Research & The Factuary

In-House PR Team of the Year

  • Commended – Airbnb
  • Highly Commended – ING DIRECT

Top sPRinters

  • Commended – Charmaine Tanti Red Agency
  • Highly Commended – Ariana Shutte Sauce Communications

Micro Consultancy of the Year

  • Commended – LBPR
  • Highly Commended – Lynsey Reilly Communications

Medium Consultancy of the Year

  • Commended – History Will Be Kind
  • Winner – Sauce Communications

Large Consultancy of the Year

  • Commended – The Mint Partners
  • Commended – Weber Shandwick
  • Highly Commended – Red Agency
  • Winner – N2N Communications

 

 

Please login with linkedin to comment

Latest News

GDPR “Could Be A Content Killer”, Says Expert
  • Advertising
  • Media

GDPR “Could Be A Content Killer”, Says Expert

The way the European Union’s General Protection Data Regulation (GDPR) is interpreted could have a severe impact on publishers, according to one expert. The GDPR was introduced on 25 May 2018 to help consumers protect their data and reshape the way organisations approach data privacy through a consent model. Speaking recently at a roundtable event […]

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.