Total earned media for beauty brands between April and July this year has achieved $12,105,248 in equivalent advertising dollar value.
Mediascape Beauty, one of the sub divisions of Mediascape Global, an analytical and research based enterprise, has released its Earned Beauty Media Trend Report series, which provides a brief insight into trends in beauty coverage from PR within leading Australian print titles.
Over the April-July period, media researchers at Mediascape Beauty captured 685 brands and 3,668 individual products references in women’s, glossy fashion, gossip and weekend titles valued at over $12,000,000 in equivalent advertising values.
Mediascape general manager Kelsey Schirmer said: “This was a significant finding particularly in light of the decline in print magazine and newspaper circulations.“
Download the full report here.