Out-of-home (OOH) specialist agency Posterscope has deployed Liveposter to help the Transport Accident Commission (TAC) roll out a dynamic digital OOH component of its drug driving campaign.
Across a number of high-profile APN Outdoor and QMS digital large-format locations on key arterials in Melbourne, the campaign will be displayed to increase the relevance and immediacy of police carrying out drug testing.
The sites will display time-based creative changes across the day and night along with a dynamic time mechanism informing commuters that drug testing could be taking place at the time the advert is being displayed.
Posterscope’s business manager, James Blay said: “We know from Posterscope’s OCS research (Out-of-home Consumer Survey) that more than half of all adults find campaigns more interesting with a relevant time element.
“Liveposter allows us to deliver dynamic solutions to a client like TAC across multiple media owners and convey important messaging quickly.”
The campaign runs until the end of February.