Out-of-home (OOH) specialist agency Posterscope has deployed its Liveposter platform to create excitement and anticipation in the lead up to the Formula 1 2018 Rolex Australian Grand Prix in Melbourne.
The Liveposter platform will deliver a clock that counts down the days hours and minutes that lead up to the F1 event, and then showcase the winner of the race within minutes of the result across multiple OOH sites.
The campaign is designed to grow the appeal of the event beyond traditional motorsport.
Posterscope’s business manager, James Blay said: “We are excited to deliver another dynamic campaign with Liveposter. It’s great to see clients using the platform for the first time and making the most of the flexibility that digital out-of-home provides.”
The Australian Grand Prix Corporation’s division manager for marketing, Arthur Gillion said: “The Australian Grand Prix Corporation is continuously evolving the way we engage with our fans.
“This innovative, real-time, digital outdoor campaign reflects the dynamic, fast-paced and exciting nature of the Formula 1 2018 Rolex Australian Grand Prix. We can’t wait to see this one come to life.”