Posterscope Counts Down F1 Rolex Australian Grand Prix With Digital OOH Campaign

Posterscope Counts Down F1 Rolex Australian Grand Prix With Digital OOH Campaign
SHARE
THIS



Out-of-home (OOH) specialist agency Posterscope has deployed its Liveposter platform to create excitement and anticipation in the lead up to the Formula 1 2018 Rolex Australian Grand Prix in Melbourne.

The Liveposter platform will deliver a clock that counts down the days hours and minutes that lead up to the F1 event, and then showcase the winner of the race within minutes of the result across multiple OOH sites.

The campaign is designed to grow the appeal of the event beyond traditional motorsport.

Posterscope F1 campaign

Posterscope’s business manager, James Blay said: “We are excited to deliver another dynamic campaign with Liveposter. It’s great to see clients using the platform for the first time and making the most of the flexibility that digital out-of-home provides.”

The Australian Grand Prix Corporation’s division manager for marketing, Arthur Gillion said: “The Australian Grand Prix Corporation is continuously evolving the way we engage with our fans.

“This innovative, real-time, digital outdoor campaign reflects the dynamic, fast-paced and exciting nature of the Formula 1 2018 Rolex Australian Grand Prix. We can’t wait to see this one come to life.”

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]