Pollen Launch Foodie App With Celeb Chef Peter Gilmore

Pollen Launch Foodie App With Celeb Chef Peter Gilmore
SHARE
THIS



Pollen’s Peter Gilmore App for iPad was recently awarded a D&AD Pencil for Graphic Design, just weeks after taking-out the top gong in Mobile at the 18th Annual AdFest, the primary Asia-Pacific advertising festival. The app was also named as an ‘in-book’ finalist for the coveted Webby Award.

Peter Gilmore for iPad is an interactive documentary of Gilmore’s food philosophy. Narrated by Gilmore himself, you’re invited to explore the people, places and produce behind eight of his favourite dishes. The app was produced as a companion and extension to Peter’s latest book release Organum.

Peter-Gilmore-iPad-App-1

Peter-Gilmore-iPad-App-3

For Pollen, the project was an opportunity to demonstrate how digital platforms, like the iPad, can be used to develop a luxury brand experience. Following in Peter’s footsteps, you’ll explore the stories behind 8 handpicked dishes through Gilmore’s network of producers and unique ingredients, from concept to finished plate. Told through stunning layers of interactive visuals and audio.

Peter-Gilmore-iPad-App-4

For the aspiring master chefs looking for a gourmet challenge, the app includes the recipes for eight dishes, including two previously unreleased recipes. Alternatively, the app makes it simple to request a booking at Gilmore’s Sydney’s Quay restaurant.

Key features of the Peter Gilmore app for iPad:

• Unique insight into one of Australia’s greatest culinary minds

• Explore the layers of stories behind each dish, from produce to plate

• Meet the passionate producers, who lovingly craft the highest quality ingredients

• Learn more about the diverse locations and intriguing back-story of the produce

• Stunning high resolution interactive imagery, personally narrated by Peter Gilmore

Eight full recipes including two previously unreleased

The project is a joint venture between digital agency Pollen, award-winning creative director Reuben Crossman, photographer Brett Stevens and Peter Gilmore of Quay Restaurant.

Ross Gales, creative director at Pollen said, “It’s so much more than a recipe app, we saw an opportunity to bring Peter’s food to life in a way that no other Chef in the World had before using rich video, audio and interaction to create an immersive food experience.  Food isn’t the only industry we see craving luxury, digital experiences.”

Download the Peter Gilmore App for iPad and experience it firsthand. Available from appstore.com/petergilmore.

 

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]