The world’s biggest ad spender, Proctor & Gamble, has unveiled a new branding campaign to coincide with International Women’s Day on March the 8th.
Titled “#WeSeeEqual” the inspirational spot is set to 4 Non Blonde’s 1993 hit “What’s Up” and finishes with a very strong equal pay message. Check the ad out below:
The spot was created by the agency Badger & Winters who specialise in campaigns for women, while P&G is well known for its emotive campaigns with a strong feminist message. It’s “Like a girl” campaign from 2015 a case in point.
It’s CMO Marc Pritchard said last year on equality and equal pay for women: “What you have to do is make it conscious…We can’t gloss over it. You’ve got to dig a little deeper if you’re going to address it.”