Peter Cornelius Joins Media Benchmarking Firm Ebiquity

Peter Cornelius Joins Media Benchmarking Firm Ebiquity
SHARE
THIS



Peter Cornelius has been appointed director of client service – media for Ebiquity Australia and New Zealand.

Announcing the appointment, Richard Basil-Jones, CEO of Ebiquity commented, “We are excited to have Peter joining our organisation during a significant growth stage for Ebiquity in the region. He is a highly respected media and marketing professional with over 30 years’ experience in the Australian media advertising industry.”

Cornelius’ career includes senior management roles in leading media agencies and running Australia’s largest media research business. Most recently, he established his own media consultancy – Cornelius Media Pty Ltd, operating under the marketing umbrella of Kinesis Media. This involved working with clients on a variety of consultancy projects helping them navigate through the changing world of today’s dynamic media landscape.

Prior to this he was managing director of media for Nielsen Australia and NZ. This involved managing the company’s media measurement and advertising information services and dealing with advertisers, media companies, media agencies and industry bodies at the highest levels.

Previous to Nielsen, Peter had a long career with the George Patterson Bates agency group culminating in being one of the founders of Zenith Media and rising to managing director and chief negotiating officer. Zenith at the time was Australia’s largest media agency and responsible for handling the media responsibilities of many of the country’s largest advertisers

“The constant in Peter’s career has been building and running successful media industry organisations, managing client relationships at senior levels and maintaining a respected industry profile. Peter will ensure our clients achieve continual improvement with their advertising investments by providing greater clarity in a complex and less than transparent landscape,” Basil-Jones summarised.

Commenting on his appointment, Cornelius said, “I’m delighted to be joining Ebiquity and having worked with them on the Ad Monitoring side of their business, I’ve come to greatly respect and appreciate the services they provide. With my background in media agencies, a major research company and having the opportunity to independently work with clients in my own business, I’m really looking forward to working with Ebiquity’s existing and potential new clients to help them add value to their media investments”.

Please login with linkedin to comment

Popular YouTube ads

Latest News

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]