Perform Appoints Augustine Tan To Drive Further Growth In Asia

Perform Appoints Augustine Tan To Drive Further Growth In Asia

Digital sports content and media group, Perform, has today announced the appointment of highly experienced executive Augustine Tan to the role of Senior Vice-President for Perform Content in Asia.

Luisa Regattieri
Posted by Luisa Regattieri

Tan joined Perform in 2015 where he was responsible for leading distribution of rights in Perform’s joint ventures with the WTA and more recently FIBA, across Asia, roles he will continue in his new position.

With a line up of world-class sporting events in 2016, including the UEFA Euro 2016 and Rio 2016 Olympic Games, Tan’s appointment demonstrates Perform’s commitment to the region in delivering leading sports content and media platforms to businesses and fans.

Based in Singapore, his will be charged with continuing to grow Perform’s business across Asia, with key regions including Japan, South Korea, the People’s Republic of China and India.

“We’re delighted to appoint Augustine in this important role,” said Alex Peebles, EVP Content APAC. “We’ve seen accelerated growth in Asia over the last 12 months with our on-ground headcount increasing two-fold. With 2016 another big year for major global sports events, his appointment highlights our continued investment in delivering world class video, data and editorial packages.”

Tan has over 20 years’ experience operating at the forefront of the digital media industry. He has held senior roles at Viacom (MTV Asia), MediaCorp, Alliance Entertainment, World Sport Group (Lagardère Sports) and World Wrestling Entertainment. Augustine brings a strong knowledge of commercialising and distributing content.

“Perform has a strong reputation for delivering leading sports content and media platforms and I’m thrilled to be working with such a fantastic team,” said Tan. “Asian sports fans are no longer passive consumers and are now demanding performance data about their favourite players and teams, as well as more digital video. Perform’s data brand, Opta and its short-form video news agency, Omnisport, cater for this demand perfectly.”