PepsiCo Appoints Red Engine SCC As Lead Digital Agency

PepsiCo Appoints Red Engine SCC As Lead Digital Agency
SHARE
THIS



Independent digital creative agency Red Engine SCC is pleased to announce the appointment of PepsiCo Beverages to the roster, signalling a further influx of new business wins.

As the lead digital and social agency for PepsiCo Beverages, Red Engine SCC is appointed to steer the company’s digital content, social strategy and community management across its market brands Pepsi, Pepsi Max, Mountain Dew and Gatorade.

The appointment further cements Red Engine’s credentials as a strategic and creative digital partner specialising in content marketing.

Brad Van Dijk, senior director PepsiCo Franchise Beverages said: “We are very excited about this new partnership with Red Engine SCC and the opportunities for engaging further with our consumers.”

Red Engine SCC CEO Julian Townley (pictured above) said: “The opportunity to increase engagement and advocacy with consumers through creative and innovative content certainly plays to our strengths as an agency. We’re thrilled to be partnering with the PepsiCo Beverages team and such iconic brands.”

Latest News

Weight Watches Rebrands To WW, Unveils New Tagline
  • Marketing

Weight Watches Rebrands To WW, Unveils New Tagline

Global weight loss brand Weight Watchers has rebranded to become WW to reflect the next stage of its evolution to focus on overall health and wellness. A new tagline, ‘Wellness that Works’, will be used globally to reflect the company’s heritage and overall approach to health and wellbeing of inspiring powerful habits rooted in science. […]

Study: Kids Would Rather Have An Ipad Than A Pet Or A Holiday
  • Marketing

Study: Kids Would Rather Have An Ipad Than A Pet Or A Holiday

A new report has found that parents around the world believe their kids value their phones and tablets more than holidays and pets, while 71 per cent believe tech is creating too much screen time and almost half (48 per cent) believe it is contributing to a lack of exercise. These are the key findings from research […]