PENSO Goes To Lebanon To Support UN-Backed Startups

PENSO Goes To Lebanon To Support UN-Backed Startups
SHARE
THIS


What best describes you?

The leaders of growth consultancy PENSO are in Beirut, Lebanon this week to host a series of marketing masterclasses for a United Nations backed initiative supporting socially conscious startups from across the Middle East.

The founder and CEO of PENSO, Con Frantzeskos, and Darius LaBelle, general manager of PENSO based in Dubai, will help train and mentor businesses that are part of Elevate – Lebanon’s first social impact accelerator which is a joint venture between UNICEF and AltCity providing education and training for startups.

Con Frantzeskos and Darius LaBelleElevate provides funding, customised training and mentorships to startups that are working to address one or more of UNICEF’s seven critical challenge areas including education, health and nutrition and social policy, across the Levant.

During the week the PENSO team will host a series of lectures and workshops on marketing science, branding, advertising, content, digital, marketing automation, design, measurement and data to entrepreneurs of nine starts ups in the Elevate program.

Con Frantzeskos said: “We are honoured to have been invited by the team at Elevate to bring PENSO’s expertise in marketing and growing businesses to inspiring women in the Middle East who are behind some really innovative ideas that can make a real difference to the lives of people who need it most.”

The startups PENSO will be helping include Vaxy-Nations, a digital health diary that keeps users and care providers informed of health-related conditions or alerts regardless of where their journey takes them. It is currently being trialed with Syrian refugees in Lebanon. Another is KwikSense, plug and play sensors that can track the temperature and environmental living conditions within refugee shelters in real-time which helps the UN and NGO partners decide how to best distribute services.

Darius LaBelle added: “The conflict in Syria has led to an unprecedented humanitarian crisis and UN agencies including UNICEF are leading the charge in alleviating the situation of vulnerable children and their families in countries such as Lebanon and Jordan by supporting businesses that address practical issues faced by refugees on a daily basis. We look forward to sharing our experience of working with startups to help these fledgling businesses flourish.”

PENSO grows businesses from startups to scaleups and entrepreneurs to enterprises using strategy, creative, digital and design all underpinned by marketing science. With offices in Melbourne, Dubai and San Francisco, PENSO’s clients include some of the world’s leading brands such as Emirates, Hilton Worldwide, 3M, and ANZ.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]