Peet Appoints Initiative To National Media Portfolio

Peet Appoints Initiative To National Media Portfolio

Aussie property group Peet Limited has announced it has appointed Initiative Perth to manage its national media communications portfolio.

Richard McGowan
Posted by Richard McGowan

Initiative won the account following an initial national competitive tender consisting of five agencies, leading to direct responses to a brief from three media agencies.

The agency will be responsible for media planning and buying, search marketing, programmatic, activations, social, and content amplification for Peet.

Peet CEO and managing director Brendan Gore said: “The media landscape is a dynamic one and we are very pleased to be partnering with a firm like Initiative that is such a well-respected industry leader.

“We look forward to the significant contribution Initiative will make to Peet in the months and years ahead.”

Clive Bingwa (pictured above), managing director of Initiative and IPG Mediabrands Perth, said the agency’s new partnership with Peet would involve a comprehensive media portfolio.

“We will be engaging leading-edge connections platforms to drive business results across the country,” he said.

“We are absolutely thrilled to have been selected.”

Initiative’s appointment is effective from 1 July 2017.