Pastabilities Sets Itself Up For Growth With New CRM System

Pastabilities Sets Itself Up For Growth With New CRM System

Highly awarded gourmet pasta producer Pastabilities, has gone live with a Tall Emu CRM system and a new fully integrated eCommerce website.

Louise Roberts
Posted by Louise Roberts

Both of these new developments will deliver significant process efficiencies to the growing gourmet pasta business.

Pastabilities began 20 years ago with a vision of producing premium home-made quality pasta on a commercial scale. Since then the company has grown exponentially through word of mouth and increasing demand for quality food. Its customer base is in four categories; food service, fine food stores, supermarkets including the big two and retail.

“With such a large and expanding customer base and the dynamic and diverse nature of each market we operate in, it has been very challenging for us to organise essential customer information,” said Luciano Schettini, Director of Pastabilities.

Australian CRM software company, Tall Emu has automated many of Pastabilities’ internal processes, including integrating its new CRM system and website with its existing MYOB accounting system. This now enables Pastabilities to have immediate visibility of all customer data including order history, product preferences and comprehensive contact information. This not only allows Pastabilities to provide a more personal and more efficient service, but it allows them to target individual customers with special offers and new products they are likely to be interested in.

The new eCommerce website now enables retail customers to order Pastabilties’ range of delicious fresh flat pasta, over 20 ravioli flavours, four different gnocchi flavours and four kinds of lasagne, along with pasta sauces and pestos. Deli’s and restaurants will have the ability to order their products online in the near future. The immediate capturing of essential customer data feeding into the CRM will influence many facets of the business.

Future plans for Pastabilities include integrating its Tall Emu CRM system with its existing phone system to enable its sales team to recognise who is calling them and immediately have all their customer information and order history right on the screen in front of them.

“The challenge with any small to medium sized organisation is the affordability of systems which enable them to utilise all the efficiencies technology provides. We have provided a highly adaptable system to Pastabilities which largely removes the manual component of their customer ordering process by linking all their essential systems to CRM. Centralising all of this information is a huge timesaver. With all of the process efficiencies we’ve helped them achieve, Pastabilities is perfectly positioned for growth without having to double their workforce,” said Mike Nash, CEO, Tall Emu.

“Tall Emu has delivered immense benefits to our business already in terms of having customer information and ordering history at our fingertips. The project is only in its infancy, but we are anticipating significant growth through web orders, email marketing and an altogether more efficiently run business,” concluded Mr Schettini.