Pantone Color Of The Year Influences Product Development and Purchasing Choices

Pantone Color Of The Year Influences Product Development and Purchasing Choices

This story was originally published by

Meet Marsala, Pantone's 2015 Color of the Year which you're likely to see a lot of.




For the past 15 years, colour authority Pantone has celebrated a Color of the Year. This year the naturally robust and earthy red Marsala (aka PANTONE® 18-1438) got the nod.

Working with New York-based experience design firm Sub Rosa, Pantone put together a creative campaign behind their color choice to demonstrate the potential of the color. Marsala was chosen for its universal appeal and versatility, including the ability to translate to fashion, beauty, industrial design, home furnishings and interiors.

marsala color of year

This marks the second year of Pantone and Sub Rosa’s collaboration on a color of the year campaign. Pantone asked Sub Rosa to start by creating a series of images that captured the color’s bold and exciting spirit. The two teams then worked closely together on a print and social campaign, with careful attention paid to making sure the tone and energy of the creative delivered the mood of an imagined place.

Sub Rosa decided to accomplish this by organizing a story through food, drink, cooking and friends coming together at various stages of an evening meal: appetizers, dinner and dessert. In each vignette, it created multiple layers that speak to a broad design audience. As the party moves from appetizers on the deck to dessert by the fireplace, Sub Rosa plays into associations and feelings that Marsala evokes by adjusting the character and contents of each room.

Read the full article here.




Please login with linkedin to comment

Attention Span Condom ubisoft

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]