PANPA Reveals Finalists For Advertising And Marketing Awards

PANPA Reveals Finalists For Advertising And Marketing Awards

Finalists for this year’s prestigious PANPA Advertising & Marketing Awards were announced today for member publishers from across the Asia-Pacific region.

Last year, The Newspaper Works combined its highly successful annual Ad Awards with the Marketing category of the Newspaper of the Year awards, and category segmentation now occurs by readership, as defined by emma.

The Advertising & Marketing Awards seek to recognise and celebrate advertising and marketing campaigns used by the publishing industry. The Advertising categories recognise publishers’ in-house work only, while both agency and in-house executions are eligible for the Marketing categories.

This year’s Advertising & Marketing Awards winners will be announced on Thursday September 10th, at a cocktail event, hosted by media personality Magdalena Roze at the Zeta Bar at Sydney’s Hilton Hotel at the end of day one of the Future Forum.

The Newspaper Works chief executive Mark Hollands said: “The Advertising & Marketing Awards allow us to recognise the outstanding talent and work that is reshaping how the newspaper media industry markets and sells itself to readers, advertisers and media agencies. Congratulations to all the finalists in a very competitive field of more than 500 entries.”

The finalists are below, it’s a long list.


Best Single Advertisement for a Client



Community Titles

Yorke Peninsula Country Times – Ardrossan Foodland

Cowra Guardian – Fly Oz Cowra

Leader Newspapers – Stockland, The Pines

Blayney Chronicle – De-Sex Your Dog He’ll Be Less Nuts

The Armidale Express Extra – Utter Declutter


Regional Titles

The Weekly Times – Elders

The Advocate, North-West Tasmania – Santa Run

Sunshine Coast Daily – Buildmore Group

The Gisborne Herald – Dirty Weekend

NewsMail – Ross Gray Motor City


National / Metropolitan Titles

NZME. – NZ Navy

NZME. – Spiderman2

The Daily Telegraph – Les Miserables Wrap

The Business Times, Singapore – Qatar

Lianhe Zaobao, Singapore –Longan and Red Date Sheep

NZME. – The Imitation Game

Best Print Campaign for a Client



Community Titles

The Midcoast Observer – 2015 Weaner Sale

Leader Newspapers – Aumann’s

Manning Times – The Shed Company

The Chronicle, Toowoomba Life – Peter Snow & Co

The Midcoast Observer – Grown and Yearling Sale

The Courier Narrabri – Narrabri Dental Surgery

NewsLocal and Leader Newspapers – AGL Move-in Guarantee


Regional Titles

The Macleay Argus – ANZAC Day

Fairfax Regional Newspapers – Helloworld

Illawarra Mercury – Greenmeadows: Begin Your Child’s Story

Wanganui Chronicle – Kick Start

The Gisborne Herald – Larsawn Sawmilling

Geelong Advertiser – Geelong Travel


National / Metropolitan Titles

NZME. – Brand USA

The Straits Times – SG Travellers

The Strait Times –My Paper App

Otago Daily Times – McDonald’s

News Corp Australia, Sunday Style – Floral Frenzy

Singapore Press Holdings – Soshiok Food App

Best Feature / Supplement / Native Advertising Environment



Community Titles

Hutt News – Feeling Down on the Farm

Riverine Herald – Echucamoama magazine

Upper Hutt Leader – Upper Hutt Leader 75th Birthday supplement

Warwick Daily News – Warwick Lifestyle

Nelson Mail – Admire magazine

Comment News – Education Matters

Bay News & Bay of Plenty Times – Anti-Bullying: Create an Ad

Community Newspaper Group – Perth City Style


Regional Titles

The Land – ANZAC 100 Years

The Queensland Times – Make the Grade 2015

The Advocate, Tasmania – Ignite

Newsmail – Bundaberg Hall of Fame

The Chronicle, Toowoomba – Style Magazine

Manjimup-Bridgetown Times –Manjimup Continental Store

Newcastle Herald – University of Newcastle – Celebrating 50 years

Albany Advertiser – Convoy Centenary Albany Remembers 1914-2014

Wanganui Chronicle – Celebrating Wanganui


National / Metropolitan Titles

Cruise Media Australasia – Discover- official magazine of Cruise week

Herald Sun – The Great War Magazine Series

The Sydney Morning Herald – HSC Study Guide

The West Australian – Short But Sweet

New Zealand Herald – Fiji Special, Travel

News Corp Australia – Tourism NZ South Island

Best Print Idea or Innovation Presented to a Client or Agency (OPEN)


Herald Sun – Porter Davies

The Daily Telegraph – GE Money

Sunday Star-Times – AA Insurance

Mercury/Sunday Tasmanian/ – Festival of Voices

APN Australian Regional Media – Brand Extra

Leader Newspapers, NewsLocal, Quest & Messenger – NCM Origin Energy

Herald Sun – Prado

Otago Daily Times – Dunedin Cruise Guide

Best Integrated Campaign for a Client (OPEN)


NZME. – Skoda Fabia

NewsLocal – Jemena Fun Finder

Herald Sun – We Love Saturdays

NZME. – Brand USA

Mercury & Sunday Tasmanian – Licence to Thrill, Tasmanian Symphony Orchestra

Fairfax Media – Dan Murphy’s Good Food Partnership

The Advocate, Tasmania – Letters to Santa

Singapore Press Holdings – See the Big Picture

NZME. – Tourism Australia, “Beaches +”

CRAFT – Best Copywriting (OPEN)


South Burnett Times – Brews and News

News Corp Australia: Escape, Sunday Style, Qweekend – Visit Auckland

The Weekend Australian Magazine – A Life Well Travelled

Fiordland Advocate – We live here because we love it



Best Single Advertisement for a Client



Community Titles

Cowra Guardian – Fisher Accounting Services

Chinchilla News –Chinchilla Melon Festival

Dalby Herald – Dalby Carp Buster


National/Metropolitan Titles – Evil Within

The Sydney Morning Herald – DNSW Mosaic

Apple Daily, Taiwan – Unveil Toyota 86

The Advertiser, Adelaide – Great Southern Rail


Best Digital Campaign for a Client



Winner announced on the night


National/Metropolitan Titles – Coles + Taste Partnership

Fairfax Media – Myer Giftorium / – State of Origin: 100th Game TattsBet Campaign


Best Digital Idea or Innovation (OPEN)


NewsLocal, Leader Newspapers & Quest Newspapers – Where leaders are made

Fairfax Media, Daily Life – Nike Women Move & Shaker

The Advertiser, Adelaide – EVO Sales System

NZME. – Hot Properties

Fairfax Media – ANZ GayTM Creator


Best Microsite / Native Advertising


Regional Titles

APN Australian Regional Media – BCF “Easter Migration” Campaign

APN Australian Regional Media – Lion XXXX


National/Metropolitan Titles

The Age – Brighton Grammar Boys School Brand Discover Content Campaign – QUT, 25 Years to change the World

The Sydney Morning Herald – Singapore Tourism



Trade Campaign of the Year



Community Titles

Quest Community Newspapers – Win a Tradie Promotion

The Courier, Narrabri – Keep it Bright, Keep it Local

Brisbane News – Anniversary Edition


Regional Titles

Winner announced on the night


National / Metropolitan Titles

News Corp Australia – AccessOne Launch

The Australian – Influential Australia can’t ignore The Australian

News Corp Australia – News Xtend Digital Masterclass

The Sydney Morning Herald and The Age – Good Weekend 30th Anniversary Campaign

Fairfax Media NZ – AdPlan

Sunday Star-Times – Perfect Sunday

The Australian – The Australian Business Review Trade Launch

Singapore Press Holdings – SPH iink Awards


Consumer Campaign of the Year


Community Titles

NewsLocal – #SnapSydney

Leader Newspapers – Golden Spanner Promotion

Community Newspaper Group – Consumer Campaign of the Year – E- Paper Subscriptions

NewsLocal – Great War & Me


Regional Titles

Geelong Advertiser – BoxCATS

APN ARM – Free Seeds Campaign

Waikato Times – Our People, Our Stories, Our Times

Townsville Bulletin – Moments in Time

APN ARM – Prehistoric Dinosaur Collection

Bay of Plenty Times – Meet our Digital Team

Geelong Advertiser – Cats Finals


National / Metropolitan Titles

Singapore Press Holdings – See the Big Picture

The New Paper – The New Paper Big Walk

The Australian – 50th anniversary

The New Zealand Hearld –

News Corp Australia –Disney Read to me Storybooks and CDs Collection

The Australian, The Australian iPad app

News Corp Australia, Extra Extra


Best Cause-Related Campaign or Community Service


Community Titles

Hutt News – Feeling Down on the Farm

Tully Times –Read to Me Day

Kalgoorlie Miner –Community Support through Tough Times!

Community Newspaper Group – Christmas Lights Campaign

Leader Newspapers – Local Grants


Regional Titles

Queensland Country Life – The Glovebox Guide to Men’s Health

Geelong Advertiser – Adopt a Family Appeal

Townsville Bulletin – Cook the Chooks

Newcastle Herald – Hunter Health Kick

Geelong Advertiser – Little Cribs Project

The Timaru Herald – 150th Anniversary


National / Metropolitan Titles

News Corp Australia – Pride of Australia medal 2015

The Daily Telegraph, The Sunday Telegraph and –Fair Go For the West 2015 – Fairer Smarter

NZ Farmers Weekly – Land your dream job

New Zealand Herald – Pride of New Zealand Awards

The West Australian – ANZAC Centenary

The West Australian – The Orange Seed Project


Sponsorship of the Year


Community Titles

Community Newspaper Group – CNG and Telethon Kids Appeal

Kalgoorlie Miner – Regional Arts Australia Summit

Hutt News & Upper Hutt Leader – Great Toyota Giveaway

Joondalup Weekender – City of Joondaulup


Regional Titles

Fiji Times – Kaila! Star Quest

Tasmanian Country – Agfest 2015

Fiji Times – The Fiji Performers Rights Association Awards

The Courier (Ballarat) – Good Food Ballarat

The Mandurah Mail – Mandurah Crab Festival

Newcastle Herald – Surfest


National / Metropolitan Titles – Daily Life & All About Women 2015 – Round the Bays 2015 – Art in the Dark

News Corp Australia – Cannes Lions Sponsorship

Best Young Reader Program (OPEN)


The Courier Mail – Forever Heroes

Townsville Bulletin – Youth in Print

The Advocate, Tasmania – Ignite

The Advertiser and Sunday Mail – Children’s Literacy Month

Otago Daily Times – Class Act/Extra!

NewsLocal – Great War & Me

Newcastle Herald – School Newspaper Competition

The Straits Times – A Year In The News



Team Collaboration / Team Player of the Year


Courtney Greisbach – The Advocate, Tasmania

Jean Paul Gaultier – Herald Sun


Creative Services Team of the Year


APN ARM – 8am Advertising

Fairfax Media – Trade Marketing Design Studio

NZME. – Advertising Creative Team

Fairfax Media –Digital Innovation Services

The Canberra Times – Creative Services Team


Sales Person of the Year


Eamonn Sheehan – Cairns Post

Ben Kirkby – Fairfax Media

Laura Mason – Fairfax Media

Sheree Richardson – News Corp Australia

Lauren Butler – Fairfax Media

Sarah Dyer – NZME.

Lorraine Dunstan – Coffs Coast Advocate

Emily Green – Fairfax Media

Samantha Sainsbury – The Canberra Times


Sales Team of the Year


NZME. – Real Estate Team

The Australian

Fairfax Media –AMM, Direct Sales Team

The Examiner – Domain Team

APN Australian Regional Media – Team NSW

NZME. – Agency Team

News Corp Australia – NSW Key Accounts (Categories)

Fiordland Advocate

Newcastle Herald

News Corp Australia – North Sales Division


Individual Designer / Creative Services Professional of the Year


Bevan Wills – Wairarapa Times-Age

Melanie Yun – News Corp Australia

Justine Black – NZME.

Kylie Strachan – Herald Sun

Michael Fuiava – NZME.

Peter Coram – Sunshine Coast Daily

Clare Catt – News Corp Australia

Cole Jamieson – Bay of Plenty Times


Sales Manager of the Year


Amanda Upton – Fairfax Media

Rachel Savio – The Australian

Kylie Boyle – The Examiner

Jo Dryden – Newcastle Herald

Kylie Fletcher – Quest Community Newspapers

Nancy Veart – APN Australian Regional Media


Marketing Team of the Year


Fairfax Media – Trade Marketing Team

Community Newspaper Group

News Corp Australia – CRM Team Group Marketing

News Corp Australia – National Retail Marketing Team


News Corp Australia – National Trade Marketing Team

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