Pandora Launches Starcom Radio

Pandora Launches Starcom Radio

Starcom Radio powered by Pandora launched in Sydney last week, the creation of the Pandora’s first in-agency radio station globally.

Rochelle Burbury
Posted by Rochelle Burbury

Starcom Sydney approached Pandora late last year looking to partner with a music provider that could energise the office and reflect the culture that is uniquely Starcom.

After a successful partnership with Woolworths and BWS powering the country’s largest retail radio network, Pandora used the same technology to create the sound of Starcom.

Working closely with Starcom Sydney to identify their favourite songs and artists, and pairing this with Pandora’s Music Genome Project, Pandora produced a personalised radio experience, playing the music that Starcom loves all day, every day.