Pandora Launches Personalised Music Experience ‘Thumbprint Radio’

Pandora Launches Personalised Music Experience ‘Thumbprint Radio’

Pandora has launched a hyper-personalised music experience for its users called Thumbprint Radio. The station is based on what listeners have given the ‘thumbs up’.

According to chief product officer at Pandora Chris Phillips: “This is a living, breathing station that will continue to change as you listen – each time you thumb up a track on Pandora, your station will update and evolve.”

While Thumbprint Radio will help users songs you’ve liked years ago, Pandora will continue to add in new songs that its musicologists suggested you might enjoy.

These stations are perfect for sharing because they are such a unique reflection of your own musical taste. We have made sharing your Thumbprint Radio station easy. Once shared, your station will dynamically update for your friends as you thumb, so no going back to the old days when you had to update a playlist every time you unearth a new favorite song.

Last month B&T chatted with Nicole McInnes, director of marketing of Pandora ANZ, about Pandora’s first local marketing campaign. 

Please login with linkedin to comment

ADMA Creative School

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]