Pandora Expands Uber Driver App Integration To Riders

Rick Gleave, Director of Business Development, Pandora Radio Australia & New Zealand. (photo: Dianne Engesser/Narrative Post)
SHARE
THIS



Less than two months ago, Pandora announced a partnership with Uber to integrate Pandora into the Uber driver app, giving drivers a simple and seamless way to discover new music and enjoy their favourite stations. In that short period of time since launch, Uber drivers have already played more than 60 million songsthrough Pandora.

Today, they’ve launched the next stage in this partnership by bringing the power of Pandora into the Uber rider app.

Like Uber drivers, Uber riders across the US, Australia and New Zealand are now able to personalise their journey with their favourite tunes. Riders with a Pandora account can easily create stations, thumb songs, and discover new artists from the backseat of their Uber ride and listen via their driver’s car speakers.

Once a music-connected Uber driver is on their way, riders will see an option to choose their own music for their ride within the Uber app. If the driver is already listening to Pandora, riders can even see what they are playing.

Riders simply tap the music bar at the bottom of the screen when the Uber driver is on their way or during your trip to sign up or log into their existing Pandora account. Choose a station and the music will start playing.

“We’re thrilled to help elevate the Uber experience by making personalised music available at the touch of a button. Pandora is now delivering the perfect music experience for both Uber drivers and riders,” Pandora ANZ director of business development, Rick Gleave, said (pictured above).

“Our partnership with Uber has transformed the in-car listening experience. It’s been an outstanding success in just over two months, and the number of Uber drivers using Pandora’s great selection of music exceeding all expectations.

“Now, for the first time in Australia, riders can personalise their Uber trip with their own favourite Pandora stations and sit back and enjoy the ride with ad-free music. This extends our automotive strategy across Australia, reaching Pandora users wherever and whenever they are listening.”

 

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]